An Ad Sales Platform that Keeps Pace with Your Evolving Business

Audience consumption patterns have changed, causing advertisers to focus more on campaign outcomes via cross-platform ad campaigns that include digital. WO Fusion is an open, centralized planning and sales tool for cross-platform ad campaigns. Global and digital workspaces within WO Fusion enable sales teams to plan and build a single cross-platform campaign that includes linear and digital assets, incorporating rates cards with cross-platform rate types, rates, and impression estimates based on audience measurement data of your choice (BYOD). You can easily view total impressions and CPMs for your linear and digital inventory, as well as sub-totals by property and platform.

WO Fusion integrates with linear and digital order management systems, including WO Omni, WO Digital Hub, and third-party order management systems for cross-platform campaign execution and converged stewardship and billing.