WO Analytics Enterprise

Say hello to advanced business intelligence, purpose-built for broadcast media

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Media companies struggle to gain actionable insights from complex data siloed across departments and systems. Overly complicated reporting often leads to lost revenue opportunities.

WO Analytics Enterprise provides analytics specifically for the local TV and radio industries, consolidating all relevant data from both WideOrbit and third-party systems within a single analytics platform. A unified view across channels, markets, and platforms makes it simple for any user to analyze business performance, spot inefficiencies, and pinpoint new revenue opportunities.

WO Analytics Enterprise allows you to:

Aggregate data across all departments

Analyze and improve business performance

Identify new revenue opportunities

The business insights media companies need most

  • Media-First

    Media-specific KPIs

  • Mobile Ready

    Remote access available for all users

  • Multi-User

    Supports multiple user accounts and permission levels

  • Actionable Information

    Pre-built and customizable dashboards

  • Flexible

    High-level overview or drill-down analysis

  • Configurable Data Lake

    Build your own ad-hoc analysis in minutes

  • Extract, Transform, and Load (ETL)

    Unlock your data

  • Data Sources

    Drill down and share data with just a few clicks

  • Pre-Built Dashboards

    Go beyond “what” happened to discover “how and why”

  • Analytics Server

    Keep data up-to-date and easily accessible

  • Unified Database

    Combines data from WideOrbit and third-party sources into a single, normalized database

  • Unified View

    See business metrics across stations, markets, and platforms

WO Analytics Enterprise includes several pre-built dashboards to help your organization analyze business performance, spot inefficiencies, and pinpoint new revenue

PRE-BUILT DASHBOARD SAMPLES

Traffic Monitor

Assess current traffic workload and analyze operations performance. With statistics for new orders and preemptions, it’s easy to pinpoint the amount of time spent on management for each spot.

Price Discount Analysis

Maximize revenue with data analytics for media, to highlight excessive discounts and to identify product categories or advertisers with the most valuable bonus/ADU spots. This dashboard allows you to take a high-level view across markets and months to show all variables and relevant advertisers.

Advertiser Pace Insights

Use advertiser pacing data to identify whether large advertisers who have not yet bought are adhering to or breaking their normal buying patterns. In addition to identifying habitually late buyers, this dashboard also highlights how much new business your teams have brought in.

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Download the WO Analytics Enterprise Product Overview

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Contact us to learn more about how WO Analytics Enterprise can help your company analyze and improve business performance.
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