Media companies struggle to gain actionable insights from complex data siloed across departments and systems. Overly complicated reporting often leads to lost revenue opportunities.
WO Analytics Enterprise provides analytics specifically for the local TV and radio industries, consolidating all relevant data from both WideOrbit and third-party systems within a single analytics platform. A unified view across channels, markets, and platforms makes it simple for any user to analyze business performance, spot inefficiencies, and pinpoint new revenue opportunities.
WO Analytics Enterprise allows you to:
Aggregate data across all departments
Analyze and improve business performance
Identify new revenue opportunities
The business insights media companies need most
Remote access available for all users
Supports multiple user accounts and permission levels
Pre-built and customizable dashboards
High-level overview or drill-down analysis
Configurable Data Lake
Build your own ad-hoc analysis in minutes
Extract, Transform, and Load (ETL)
Unlock your data
Drill down and share data with just a few clicks
Go beyond “what” happened to discover “how and why”
Keep data up-to-date and easily accessible
Combines data from WideOrbit and third-party sources into a single, normalized database
See business metrics across stations, markets, and platforms
WO Analytics Enterprise includes several pre-built dashboards to help your organization analyze business performance, spot inefficiencies, and pinpoint new revenue
PRE-BUILT DASHBOARD SAMPLES
Assess current traffic workload and analyze operations performance. With statistics for new orders and preemptions, it’s easy to pinpoint the amount of time spent on management for each spot.
Price Discount Analysis
Maximize revenue with data analytics for media, to highlight excessive discounts and to identify product categories or advertisers with the most valuable bonus/ADU spots. This dashboard allows you to take a high-level view across markets and months to show all variables and relevant advertisers.
Advertiser Pace Insights
Use advertiser pacing data to identify whether large advertisers who have not yet bought are adhering to or breaking their normal buying patterns. In addition to identifying habitually late buyers, this dashboard also highlights how much new business your teams have brought in.