The audience for digital audio is growing exponentially but publishers and sales teams struggle to fully monetize their valuable listener communities. At the same time, brands and agencies increasingly look to secure inventory quickly and at scale with programmatic marketplaces.
WO Ad eXchange helps publishers automate ad transactions, while allowing buyers to efficiently aggregate and purchase audio inventory. With advanced targeting and support for both publisher-direct sales and real-time bidding, WO Ad eXchange provides access to new demand for inventory, increasing overall yield for sellers.
WO Ad eXchange automates sales processes so you can easily:
Increase digital ad revenue
Auction unsold inventory
Control pricing, category, and advertiser rules
Sell More, Sell Faster, Sell Better
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Real-Time Bidding
Integration over OpenRTB protocol allows for order prioritization with immediate bid initiation for unsold inventory
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Yield Optimization
Proprietary yield optimization algorithm evaluates bid responses to maximize yield for every impression delivered
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Direct Integration
Direct connection with WO Streaming and WO On Demand means direct deals and winning bids are inserted within seconds of receipt
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Simple Management
Impressions are recorded in near real-time upon confirmed ad insertion, with support for both minimum floor price and fixed price
Added-Value for Buyers, Too
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Advanced Targeting
Target by station, format, genre, geography, demographic, on-demand channel, and device
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Non-Skippable Ads
Allow buyers to reach engaged digital audiences with brand-safe, non-skippable ads
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Third-Party Impression Logging
Capture impressions from audio ads and companion banners on third-party sites
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Advertiser Separation Rules
Customized separation rule definitions
WO Ad eXchange Dynamic Ad Insertion and Yield Optimization
Strategic integrations with industry leaders on both the Demand Side (DSP) and the Supply Side (SSP)
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Download the WO Ad eXchange Product Overview
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