WO Ad eXchange

Digital audio, say hello to automated access to advertiser demand

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The audience for digital audio is growing exponentially but publishers and sales teams struggle to fully monetize their valuable listener communities. At the same time, brands and agencies increasingly look to secure inventory quickly and at scale with programmatic marketplaces.

WO Ad eXchange helps publishers automate ad transactions, while allowing buyers to efficiently aggregate and purchase audio inventory. With advanced targeting and support for both publisher-direct sales and real-time bidding, WO Ad eXchange provides access to new demand for inventory, increasing overall yield for sellers.

WO Ad eXchange display

WO Ad eXchange automates sales processes so you can easily:

Increase digital ad revenue

Auction unsold inventory

Control pricing, category, and advertiser rules

Sell More, Sell Faster, Sell Better

  • Real-Time Bidding

    Integration over OpenRTB protocol allows for order prioritization with immediate bid initiation for unsold inventory

  • Yield Optimization

    Proprietary yield optimization algorithm evaluates bid responses to maximize yield for every impression delivered

  • Direct Integration

    Direct connection with WO Streaming and WO On Demand means direct deals and winning bids are inserted within seconds of receipt

  • Simple Management

    Impressions are recorded in near real-time upon confirmed ad insertion, with support for both minimum floor price and fixed price

Added-Value for Buyers, Too

  • Advanced Targeting

    Target by station, format, genre, geography, demographic, on-demand channel, and device

  • Non-Skippable Ads

    Allow buyers to reach engaged digital audiences with brand-safe, non-skippable ads

  • Third-Party Impression Logging

    Capture impressions from audio ads and companion banners on third-party sites

  • Advertiser Separation Rules

    Customized separation rule definitions

WO Ad eXchange Dynamic Ad Insertion and Yield Optimization

Strategic integrations with industry leaders on both the Demand Side (DSP) and the Supply Side (SSP)

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Download the WO Ad eXchange Product Overview

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Contact us to learn more about how WO Ad eXchange can help you.
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