Digital

WideOrbit's comprehensive suite of digital solutions help broadcasters and networks of all sizes streamline operations and monetize their digital audio and video content.

Connected TV (CTV) and Over The Top (OTT)

The convergence of video consumption across digital services, both live-streaming and on-demand, presents both challenges and opportunities. WideOrbit’s Connected TV (CTV) and Over The Top (OTT) solutions help streamline sales and operations to expand reach and drive revenue.

WO Digital Hub

WO Digital Hub provides a single platform that unifies digital ad sales, operations, execution, and finance across multiple properties and ad servers. Robust integrations with pre-sales, CRM, finance, accounting, performance, analytics, programmatic platforms, and audience measurement data providers allow for automated workflows, increasing efficiency and driving revenue growth.

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WO Traffic - Digital Orders
WO Network - Digital Orders

A licensed module that integrates with ad managers, such as FreeWheel and Google Ad Manager, Digital Orders for WO Network or WO Traffic allows networks and local broadcasters to sell, fulfill, invoice, and report on digital campaigns within their existing WideOrbit workflows.

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Addressable Ad Replacement in WO Traffic

Enables a playlist to be sent to both broadcast automation and streaming ad servers. Broadcast spots on the live stream can achieve extended reach or they can be replaced with addressable ads. Streamed impressions can be monetized through Digital Orders or performance billing.

Discover how WideOrbit’s digital video solutions can help you maximize revenue.
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Digital Audio

Effortlessly connect with both listeners and advertisers with connected solutions that eliminate operational silos and consolidate linear and digital workflows. You’ll gain access to new revenue and extended reach.

WO Digital Hub

WO Digital Hub provides a single platform that unifies digital ad sales, operations, execution, and finance across multiple properties and ad servers. Robust integrations with pre-sales, CRM, finance, accounting, performance, analytics, programmatic platforms, and audience measurement data providers allow for automated workflows, increasing efficiency and driving revenue growth.

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WO Traffic - Digital Orders

A licensed module that integrates with ad managers, such as FreeWheel and Google Ad Manager, Digital Orders for WO Traffic allows broadcasters to sell, fulfill, invoice, and report on digital campaigns within their existing WO Traffic workflows.

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Trusted by the biggest names in digital audio

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Learn more about how WideOrbit’s digital audio solutions can help you maximize revenue.
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Digital solutions highlights

Media Buying and Selling with AI

Blog Post

Enhancing Media Buying and Selling with AI

buying tv advertising

Blog Post

Five things marketers should know about buying TV advertising in an automated marketplace

myths about broadcast tv advertising and marketplace buying

Press and News

Debunking the Top 7 Myths About Broadcast TV Advertising and Marketplace Buying