Audiences are staying connected while staying home: How automation makes buying local TV easier than ever

View this recorded webinar to discover how automation makes buying local TV easier than ever.

In the age of COVID-19, advertising can be challenging, with many brands rethinking ad spend allocation or cutting back on marketing efforts across the board.

On the other hand, local TV is experiencing growth. A recent Nielsen survey revealed that for the last week of March, daily viewing of live broadcast TV was up by 33% YoY, with an increase of 73% for Americans 18-34.

But reaching that audience means being able to respond to the market quickly. The challenge for advertisers is that local TV has traditionally been perceived as very difficult, and very time-consuming, to buy.

In this webinar, WideOrbit and Viant will show you how with automation, buying and selling local TV has never been faster or easier.

With the right tools, advertisers can quickly:

  • Access the reach, brand safety, and fraud-free aspects of linear, local TV inventory
  • Build campaigns specific to only their preferred markets and dayparts for improved targeting
  • Retrieve timely data that allows in-flight performance analysis and campaign optimization
  • Apply appropriate attribution within an omnichannel campaign, linking TV advertising to online and in-store activity

At the same time, local TV stations can gain access to advertisers who may not have previously bought TV advertising, opening new sources of revenue. And we’ll show you how you can do it all easily, quickly, and cost-effectively.