Programmatic TV API Integrations

WO Programmatic TV APIs are the perfect integration for digital demand-side platforms that want to offer TV or cross-screen campaigns to their clients. Programmatic ad buyers can use their familiar DSP interfaces to access TV ad inventory from more than 1,000 broadcasters and reach up to 96% of U.S. households.

Cross-platform, targeted reach

Low barrier-to-entry

Brands are already comfortable with an established DSP’s interface. WideOrbit simply opens access to our broad reach of premium local TV inventory.

New revenue opportunities

Allow agencies and brands to augment their digital campaigns with engaging local TV spots and extend their cross-platform reach.

Dedicated client support

WideOrbit has subject-matter experts on staff who work closely with DSP partners to train and activate their teams and assist brands with initial campaigns.


COMING SOON Use the DoubleClick Bid Manager interface to access premium programmatic TV inventory from more than 1,000 United States broadcast TV stations . Inventory, bids, orders, and performance data are automatically exchanged between systems.

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Make offers from the CoreDirect® buying console on premium inventory offered by WideOrbit’s local broadcast TV station partners. CoreBuy TV, CoreMedia’s pre-buy system, is used by 9 out of 10 direct response agencies that use syndicated software to plan campaigns.

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Programmatic Integrations

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