WO Omni - Sales

Say hello to cross-platform media sales for linear and digital sellers

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As consumer patterns change, media buyers and sellers want to transact linear and digital impressions in a single campaign. WO Omni – Sales allows broadcasters with bespoke regional requirements to leverage their linear and digital assets together, within a single proposal, incorporating rate cards with combined rate types, rates, and impression estimates.  A single cross-platform proposal shows you total impressions and CPMs for your linear and digital inventory, as well as sub-totals by channel and platform. Once in progress, you can steward your cross-platform campaigns, and reallocate impressions between channels and platforms to offset anticipated under-delivery and keep the campaign on track.
WO Omni can be deployed as a complete traffic operations solution, from proposal-to-payment, or integrated with best-of-breed third-party systems. WO Omni – Sales is designed to meet the needs of an ever-changing industry, with a modern and intuitive UI to support multi-channel and multi-platform media sales.
WO Omni - Sales dashboard UI

A modern, web-based media sales tool for multi-channel and multi-platform proposal management

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Improve efficiency with cross-platform selling

Generate one proposal with multiple channels, including both linear and digital assets

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Greater flexibility to improve yield

Create linear and digital rate cards with suggested rate types, rates, and impression estimates

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Streamline workflows

Integrated traffic operations allow you to generate linear orders for internal trafficking, and create digital insertion orders integrated with external ad servers

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Work from anywhere

A modern and intuitive web-based UI allows AEs to work from the office, from home, or from a client’s office

WO Omni – Sales addresses evolving industry requirements, so you can generate more business while saving time and money

WO Omni - Sales product UI, cross-media deals

Multi-channel proposals

Include multiple properties in a single proposal and see total and sub-total breakdowns by channel and platform

WO Omni - Sales product UI, multi-property deals

Cross-media proposals

Combine linear and digital assets in a proposal and view both airtime and digital grids.

Download a copy of the WO Omni - Sales product overview

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WO Omni - Sales, product overview

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