Leader in competitive entertainment standardizes on WO Network, WO Analytics and WO Cloud for efficiency and innovation
SAN FRANCISCO, September 1, 2015 — WideOrbit Inc., the leading provider of advertising management software for media companies, said today that GSN, the leader in game shows and competitive entertainment across multimedia, has consolidated its operations on WideOrbit solutions. GSN has implemented several WideOrbit products across its business operations, including WO Network for sales and traffic workflows and WO Analytics for business intelligence. The home of original hit shows like “Skin Wars” and “Idiotest” will also use WideOrbit’s WO Cloud service to host and back up its sales and traffic system.
GSN selected WideOrbit after a review process centered on finding a comprehensive platform to improve operational efficiency and enable business intelligence-driven innovation. It opted for WideOrbit’s WO Network and WO Analytics because of their scalability and deep integration, allowing the network to manage mission-critical sales processes and derive actionable data from a single database.
“WideOrbit’s integrated solution for business intelligence and sales and traffic management will help us achieve our mission of building our business on efficient processes and cutting edge, data-driven innovation,” said Cynthia Ponce Abrams, GSN’s Senior Vice President, Sales Strategy and Operations. “We are enormously impressed by the quality of WideOrbit’s software and its ability to smoothly install and integrate a complex set of solutions.”
“GSN will have improved workflows and decision-making capabilities as a result of standardizing sales and traffic operations on WideOrbit,” said Eric R. Mathewson, Founder and CEO, WideOrbit. “We are pleased that networks like GSN that value efficiency turn to WideOrbit to drive business processes, innovation and informed decision-making.”
WideOrbit (www.wideorbit.com) is the leader in premium broadcast technology and the largest sell-side processor of premium advertising in the world, covering the broadest assortment of media. WideOrbit is committed to helping media companies manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. WideOrbit software manages more than $30 billion in annual ad spending. WideOrbit has been providing trusted solutions to the media industry since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 3,000 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. Clients include: Bell Media (Canada), Canal+ (France), Corus Entertainment (Canada), DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, NBCUniversal, Orange (France), Rogers Communications (Canada), Scripps Television Group, Time Inc., Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; New York; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; London, UK: Paris, France; and Gothenburg, Sweden.
The leader in game shows and competitive entertainment across multimedia, GSN presents original and classic game shows, competitive skill-based programming, as well as games via its 80-million subscriber television network, a dedicated GSN.TV website and through digital game sites. GSN’s cross-platform content gives game lovers the opportunity to win cash and prizes, through GSN’s popular TV game shows and GSN Games free casual games, mobile and social games, and skill-game tournaments. GSN’s television network is distributed throughout the U.S., Caribbean and Canada by all major cable operators, satellite providers and telcos. GSN is owned by Sony Pictures Entertainment and DIRECTV. For further information, please visit GSNTV.com.
For additional information and photos, please go to http://corp.gsn.com
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