Eric Mathewson

Eric Mathewson

Founder & CEO

About Eric

Eric founded WideOrbit in 1999 after realizing that there was an opportunity to dramatically streamline and automate the buying and selling of media. Prior to founding WideOrbit, Eric worked at Montgomery Securities in San Francisco and New York, managing portfolios for wealthy technologists as well as Kidder Peabody in Palo Alto, primarily focused on Equity Derivatives. Eric has been an active private equity technology investor since 1994 and maintains controlling ownership of WideOrbit. Prior to WideOrbit, Eric was an early investor in Infospace, Xoom (NBCi), CommerceBid (Commerce One) and OpenTable.com.

Bruce Roberts

Bruce Roberts

President

About Bruce

Bruce joined WideOrbit in 2000 and oversees all client-facing departments, including sales, operations, account management & support. Bruce is a broadcast television veteran who joined WideOrbit after more than 15 years with the ABC Owned and Operated Television Division. Prior to WideOrbit, Bruce was Executive Vice President of Sales for Salon.com. Before Salon, Bruce was General Sales Manager for KGO-TV in San Francisco as well as Sales Manager for KABC-TV in Los Angeles. Bruce began his career in media working for HRP and Blair.

Margaret McCarthy

Margaret McCarthy

Chief Financial Officer

About Margaret

Margaret joined WideOrbit in 2009 and is responsible for financial and administrative functions. Prior to joining WideOrbit, she was CFO at Red Condor and COO/CFO at Atom Entertainment. Margaret has more than 20 years of experience in finance, mergers and acquisitions with high tech companies including Macromedia, Cadence Design Systems and Hewlett-Packard.

Bob Tesler

Bob Tesler

General Counsel

About Bob

Bob joined WideOrbit in 2015 to provide legal support to the company and its board of directors. He joined WideOrbit from Aruba Networks where he served as Vice President of Legal and Strategic Business Partnerships. Prior to Aruba, Tesler was Of Counsel with Wilson Sonsini Goodrich & Rosati, P.C., where he advised corporate clients on a wide variety of transactions including mergers and acquisitions, public equity offerings and private company financing. Bob began his legal career as a litigator with the firm of Whitman Breed Abbott & Morgan after earning his Juris Doctorate from the University of Southern California’s Gould School of Law and his Bachelor of Arts from Cornell University’s College of Arts and Sciences.

Will Offeman

Will Offeman

EVP, Engineering

About Will

Will joined WideOrbit in 2000 and is responsible for software development for WideOrbit’s flagship product line, WO Traffic. Prior to WideOrbit, Will was Co-Founder and CTO for WorthGuide.com. Before WorthGuide, he was Co-Founder and CTO of Castalia Technologies Inc. Will has more than 20 years of experience in software development, system design, client/server database development and network design.

Ian Ferreira

Ian Ferreira

EVP, Programmatic

About Ian

Ian leads the engineering and product development of WideOrbit’s Programmatic TV Ad Exchange. In a decade-plus tenure at Microsoft, he led engineering teams to develop advertising products for web and application platforms, including the new MSN release and Microsoft Display Advertising’s Windows Ads-in-Apps ad solution. Ian was also chief architect of Microsoft Ad Exchange (formerly AdECN), where he built out technology and business strategy for scaling remnant inventory, and led engineering for Microsoft adCenter’s Paid Search products.

Mark Moeder

Mark Moeder

Chief Operating Officer

About Mark

Mark joined WideOrbit in 2009 and leads the client-facing operations of WideOrbit’s enterprise solutions, including WO Traffic, WO Network, WO Streaming, WO Automation for Radio, and WO Media Sales. Before becoming Chief Operating Officer in 2016, Mark managed WO Media Sales, WO Traffic, and WO Automation for Radio as WideOrbit’s Senior Vice President, Radio. In previous positions, Mark led Google’s radio operations and technical teams and held oversight of the Visual Traffic product at Wicks Broadcast Solutions (now Marketron).

Mickey McClay Wilson

Mickey McClay Wilson

Chief Marketing Officer

About Mickey

Mickey joined WideOrbit in 2015 and is responsible for WideOrbit’s marketing strategy, including brand development, product positioning and go-to-market strategies. Prior to joining WideOrbit, Mickey was Vice President at Walmart Global eCommerce, where she focused on advancing Walmart’s digital marketing platform, and Chief Marketing Officer at CBS Interactive, where she directed marketing strategy for CBS Interactive and its brand portfolio. Prior to its acquisition by CBS, Wilson was Senior Vice President of Communications and Brand Development at CNET Networks, where she spearheaded projects that led to industry-wide adoption of best practices for optimizing ad effectiveness and the creation of digital advertising units later accepted as standard formats by the Interactive Advertising Bureau standard formats.

Jim Bouchard

Jim Bouchard

VP, North America Field Operations

About Jim

Jim joined WideOrbit in 2002 and leads support and implementation of WideOrbit’s traffic management products. His implementation team has transitioned the sales and business operations of nearly 3,200 television and radio stations to WideOrbit software. Jim joined WideOrbit as a WO TrafficImplementation Specialist and was named a Vice President in 2015. Based in Birmingham, Alabama, he has previously been a Traffic Operations Manager at Crown Media International and a Traffic Manager at The Weather Channel.

Don Durand

Don Durand

SVP, Sales, International

About Don

Don joined WideOrbit in 2008 and manages WideOrbit’s Program Management efforts. Don has more than 20 years of ad sales, traffic and program management software experience in the media industry. Prior to WideOrbit, Don held the position of Director of Business Development at Pilat Media where he was responsible for managing the global pre-sales team, market and business analysis. Before Pilat, Don managed Columbine’s (now Harris) International Business Development team and began his career at Columbine in training and implementation.

Alexander Edström

Alexander Edström

VP Programmatic Digital Sales, Europe

About Alex

Alexander joined WideOrbit as part of the Admeta acquisition in July 2014. Alexander joined Admeta in 2011, first serving as head of European Sales & Business Development, then as Chief Revenue Officer before being appointed CEO in October 2013. Alexander is an entrepreneur that is passionate about digital technology with significant experience in corporate management, leadership and business development. Previously, Alexander held senior management and business development roles at If P&C Insurance and was a senior sales consultant manager at the Meltwater Group.

Nathan Gans

Nathan Gans

Chief Administrative Officer

About Nathan

Nathan joined WideOrbit in 2002 and is responsible for all installation, customer service and training. Nathan has worked for rapidly growing enterprise software companies for more than 25 years and brings to WideOrbit significant experience in managing the process of installation and training. Nathan spent ten years at Columbine Systems, where he managed support and services. He also managed support and services units for the Dutch-based Baan Company, Aurum Software, and Storage Technology.

Susie Hedrick

Susie Hedrick

SVP, Sales, North America

About Susie

Susie joined WideOrbit in 2014 and is responsible for driving revenue for the company’s radio, broadcast television, cable network and programmatic solutions. Susie has been a part of the broadcast radio software business for 16 years. Before joining WideOrbit to lead its radio business, she was Senior Vice President of Sales and Business Development at Marketron, where she  also led the company’s corporate partner strategy. Susie began her career in media software as a support and implementation specialist before moving to product management and ultimately to business development and sales.

Lars Jiborn

Lars Jiborn

GM of WO Digital Hub

About Lars

Lars joined WideOrbit in 2016 and is responsible for WideOrbit’s WO Digital Hub product and the company’s Paris office. For more than 20 years, Lars has developed industry-changing software for media companies in both the United States and Europe. His previous executive roles include VP of Strategic Sales at NewsCycleSolution and VP Digital Operations at Atex. An accomplished actor, singer and dancer, Lars was dead-set on a career in theater and music before he shifted his career focus to software.

Armine Khan

Armine Khan

VP, Business Development

About Armine

Armine joined WideOrbit in 2011 and is responsible for researching and developing new areas of business for the company, establishing strategic partnerships and driving new business.

Carmela Krantz

Carmela Krantz

VP Human Resources

About Carmela

Carmela joined WideOrbit in 2016 and is responsible for optimizing the performance of WideOrbit’s human resources operations around the globe. She has held executive human resources positions for more than 25 years at fast-growth technology and retail companies around the Bay Area, most recently at ClearSlide and Ariat, International. When Carmela isn’t coaching executives or setting benefits policies, you can find her commuting on her orange Vespa or behind the plate at AT&T Park rooting for her beloved San Francisco Giants.

Alec Meyer

Alec Meyer

SVP, Planning and Corp Development

About Alec

Alec joined WideOrbit in 2014 to lead its corporate development activity. Throughout his career, Alec has worked with global technology companies ranging from Fortune 500 enterprises to start-up businesses. His career highlights include leading successful exits as CFO at Confluence Solar and Solar Implant Technologies; two years as Vice President of Risk Management at Asyst Technologies, Inc., where he organized and led SOX and Internal Audit compliance programs; and many years leading Applied Materials’ Corporate Development efforts as its Managing Director of New Business Development.

Eric Moe

Eric Moe

Chief Technology Officer

About Eric

Eric joined WideOrbit in 2001 and is responsible for all hardware integration and advanced systems development. Prior to WideOrbit, Eric co-founded OpenTable.com. Eric has worked in the technology industry for over 25 years. Before OpenTable, Eric ran a consulting company, building systems for Fortune 500 companies, including Safeway, Kraft, Silicon Graphics, Countrywide and the City of San Francisco.

Ola Tiverman

Ola Tiverman

VP Programmatic Digital Products

About Ola

Ola joined WideOrbit as part of the Admeta acquisition in July 2014. Ola joined Admeta in 2007 and served as head of IT and R&D, COO and CEO before being appointed CTO in October 2013. Ola is a passionate technology leader with deep experience building and leading world class R&D teams in highly innovative and competitive companies. Ola began his career as a software engineer at Volvo, was Director of R&D at Carmen Systems AB and CTO at Todos Data Systems AB before joining Admeta.