WO Aurora

WO Aurora was awarded Best of Show at NAB 2026, recognized by Radio World for representing a new era in radio automation. The award reflects that WO Aurora is designed to deliver the freedom to create, collaborate, and innovate from anywhere. With unmatched flexibility, industry-first capabilities, and measurable financial impact, WO Aurora sets a new standard for the future of radio. We’re grateful to Radio World and the NAB Show for this prestigious honor!

WO Aurora is cloud-powered radio automation, built for the way modern broadcasting actually works. With browser-based tools, built-in remote broadcasting capabilities, and flexible deployment options, WO Aurora helps stations spend less on infrastructure, operate leaner, and reach profitability faster.

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Give talent the freedom to go live from any location. No studio, no on-site engineer, no extra equipment required.

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Eliminate the hardware, real estate, and engineering costs of traditional automation, without sacrificing reliability.

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Move to the cloud on your timeline, with support for on-premises, hybrid, and fully cloud-hosted deployments.

Traditional broadcast infrastructure was built for a different era, one with stable hardware costs, predictable revenues, and deep engineering benches. That era has passed.

WO Aurora shifts broadcasters from a cash-intensive, volatile CapEx model to a predictable, subscription-based OpEx structure. 

  • No large upfront hardware purchases 
  • No server refresh cycles, and no surprise maintenance costs
  • Entire cost categories — codecs, mixing consoles, on-site servers and server space, 24/7 engineering coverage — can be significantly reduced or eliminated entirely.

The result is a lower total cost of ownership and greater financial flexibility. And a shorter, faster path to profitability.  

Your station. Your way.

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Talent in any market can manage any of your radio stations in real-time

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Access via web browser, with support for macOS, Windows, and Linux

Record voice tracks remotely to leverage talent across markets

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Remotely manage audio libraries from any device in your organization

Show/hide widgets and control what features talent have access to

Record, import, edit, and convert content once for cross-market distribution 

Comprehensive traffic and invoicing solution. The WO Traffic and WO Aurora integration enables live log editing, playlist delivery, real-time reconciliation, and auto run-date sync.

WO Aurora seamlessly integrates with the leading solution for intelligent song replacement, real-time reconciliation, music search, and song card creation.

Download the WO Aurora overview

Please complete the form to learn more about centralized operations and simplified workflows with WO Aurora. A WideOrbit radio expert will reach out as soon as possible to answer your questions or schedule a demo.

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Current WO Aurora and WO Automation for Radio users can reach product support here.

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