Cross-media campaigns blog - WideOrbit

March 6, 2024

Selling Cross-Media Campaigns: Combining Linear TV and Digital Ads to Maximize Revenue

The world of advertising has undergone a transformative evolution. As a percentage of overall TV viewing, streaming averaged a 36% monthly share in 2023. Ad-supported video on…

Media Buying and Selling with AI

February 1, 2024

Enhancing Media Buying and Selling with AI

Artificial Intelligence (AI) is revolutionizing processes across virtually all industries, and the media world is no exception. In the constantly evolving media buying and selling…

Media Industry Trends 2024

January 24, 2024

Media Industry Trends to Watch in 2024

While expectations are high for the anticipated increase in political ad spend for this year’s elections, that influx of cash is just one of several…

January 8, 2024

Media Trends 2023: The Year in Review

WideOrbit began 2023 with the merger with the Lumine Group (TXSV: LMN.V) in February. Our partnership with Lumine builds on our 25-year foundation and contributes…

hidden efficiencies of WO Automation for Radio

November 15, 2023

Uncover hidden efficiencies to get the most out of WO Automation for Radio

In today’s increasingly competitive landscape, radio broadcasters demand a strong, flexible, and user-friendly automation system to keep listeners engaged around the clock. WO Automation for…

WideOrbit media sales automation

October 16, 2023

Moving Media Sales Automations Forward

Traditional sales processes have presented significant challenges to broadcasters for years, involving highly manual workflows and high-touch, low-tech, back-and-forth communications. These processes often involve repetitive,…

October 11, 2023

WO Digital Hub: Consolidated digital order management for publishers

WO Digital Hub is a consolidated digital order management platform for unifying digital ad sales, operations, execution, and finance across multiple properties and ad servers,…