WideOrbit Spotlight: IRCODE in Action
Broadcasters are under pressure to prove engagement, action, and performance — not just reach.
IRCODE closes that gap by using real-time image recognition to make broadcast content interactive, shoppable, and measurable.
In this WideOrbit Spotlight, Brian Thoman, CTO of WideOrbit, and Matty Beckerman, CEO & Founder of IRCODE, show you how IRCODE works, from viewer engagement to attribution, and how broadcasters can use those signals with advertisers.
Watch the webinar recording to learn:
- How broadcasters can offer advertisers interactive, shoppable, viewer experiences
- What the on-air interaction looks like from the viewer’s perspective
- How engagement and attribution signals can support performance measurement
- How sales teams can position interactive TV as a differentiated inventory offering
View the recording to see how IRCODE turns your inventory into an interactive, performance‑driven platform.
Hosts:
CTO, WideOrbit
CEO & Founder, IRCODE
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