WO Traffic Radio

WO Traffic is an end-to-end solution built for the changing radio landscape. Our comprehensive traffic and invoicing solution makes it easy for stations to manage, execute and optimize the sale of advertising for any media type. Unite all of your station group’s operations on a single technology foundation and add integrated solutions to drive efficiencies, control costs and grow revenue.

Content and ad management

Centralized Ad Operations

Control materials, instructions, credit and aging across orders and properties. Share advertiser and agency profiles across sales, operations and finance.

Placer Engine

Make the most from ad inventory by optimizing spot placement on user-controlled parameters with our dynamic placer engine.

Programmatic Ad Marketplace

Open a sales channel within WO Traffic to access offers directly from brands and agencies with optional WO Programmatic Radio integration.

Spot & Log Management

Manage spots and logs with flexible view, planner, grid and calendar tools. Partially unfinalize logs to make day-of-air changes for programs.

Revenue Collection

Securely manage electronic payments and import bank account information from any browser with optional WO Payments Suite integration.

Digital Ad Management

Manage, invoice and report on traditional and digital advertising together in one system by adding WO Traffic Digital Orders.

Robust Reporting

Increase business control with real-time reporting on inventory, revenue and pacing.

Extensive Integrations

Extend the power of WO Traffic with integrated WideOrbit solutions including business intelligence, sales proposals, on-air automation, digital audio and much more.

Read more about media operations

Get your copy of our WO Traffic Radio product one-sheet

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