WideOrbit’s Electronic Material Instructions is a licensed module available for WO Traffic and WO Network that automates the end-to-end exchange of material instructions between buyers and media companies. By automating previously-manual processes involving email, fax, or other antiquated methods, broadcasters and networks can save time and eliminate errors. 

The Electronic Material Instructions module automatically aggregates instructions from multiple buy-side systems, then electronically imports new and revised instructions into WO Traffic or WO Network, with return confirmations to the sending systems. By eliminating manual data entry, broadcasters and networks can significantly improve both efficiency and accuracy while also reducing costs.