WideOrbit’s Electronic Material Instructions is a licensed module available for WO Traffic and WO Network that automates the end-to-end exchange of material instructions between buyers and media companies. By automating previously-manual processes involving email, fax, or other antiquated methods, broadcasters and networks can save time and eliminate errors.
The Electronic Material Instructions module automatically aggregates instructions from multiple buy-side systems, then electronically imports new and revised instructions into WO Traffic or WO Network, with return confirmations to the sending systems. By eliminating manual data entry, broadcasters and networks can significantly improve both efficiency and accuracy while also reducing costs.

Built by media experts to help you:

Save time
Automatically import aggregated material instructions from buy-side systems through pre-built, licensed integrations

Improve efficiency
Automation that eliminates emails, portal downloads, manual data entry, and the swivel-chair between multiple systems

Improve accuracy
Reduce costly errors with validated material instructions and automated data matching for Ad-ID
Optimize Efficiency with Pre-Built, Licensed Integrations with Top Material Instructions Providers










Material Instructions AI Agent
We’re building an AI Agent to augment automation of the end-to-end exchange of creative material instructions between broadcasters and agencies. Utilizing a human-in-the-loop approach to complement rather than replace human expertise, we’re designing our Electronic Material Instructions AI agent to increase efficiency, reduce costs, and help media organizations gain a competitive edge.

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