San Francisco, August 7, 2024 – WideOrbit LLC, one of the market leaders in media revenue workflow management, today announced the promotion of Susie Hedrick to the position of Chief Executive Officer.

In her new role, Hedrick will lead WideOrbit into its next phase of growth and innovation. This transition marks a significant milestone in the company’s journey, underscoring its commitment to a future of leadership excellence and strategic vision.

Susie Hedrick brings over 25 years of experience in media technology, having previously served as CEO at vCreative, Senior Vice President of Sales at WideOrbit, and various positions in media and technology companies. She has been instrumental in developing and driving WideOrbit’s strategy and has a proven track record in driving operational success.

“I’m honored to become WideOrbit’s CEO,” said Hedrick. “Our incredible team at WideOrbit has built a strong foundation. I’m excited to continue that, strengthening customer relationships and delivering value through innovative technology.”

About WideOrbit

WideOrbit helps media companies do more business by making it easier to buy and sell advertising. WideOrbit ties everything together from pitch to payment in an evolving digital and linear media landscape. For more information visit www.wideorbit.com.

Forward Looking Statements

Certain statements herein may be “forward looking” statements that involve known and unknown risks, uncertainties and other factors that may cause the actual events to be materially different from any future events expressed or implied by such forward looking statements. Words such as “may”, “will”, “expect”, “believe”, “plan”, “intend”, “should”, “anticipate” and other similar terminology are intended to identify forward looking statements. Forward looking statements in this press release include WideOrbit’s intentions vis-à-vis its products and business. Such forward looking statements involve significant risks and uncertainties, should not be read as guarantees of future results, and will not necessarily be accurate indications of whether or not such results will be achieved, or when such results will be achieved. A number of factors could cause actual results to vary significantly from the results discussed in the forward looking statements. These forward looking statements reflect current assumptions and expectations regarding future events and are made as of the date hereof and WideOrbit assumes no obligation, except as required by law, to update any forward looking statements to reflect new events or circumstances.

For press inquiries, contact media@wideorbit.com.

---

Back to Press and News