WideOrbit’s Website Cookie Policy

Last Updated: July 2019

This Cookie Policy explains how WideOrbit Sweden AB and its group companies (collectively “WideOrbit”, we”, “us”, and “our”) use cookies and similar technologies to recognize you when you visit our website, available at https://www.wideorbit.com/, and its sub-domains (“Website”), or when you interact with an advertisement served through WO Programmatic Digital, our proprietary digital advertising management technology platform (the “Platform”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

Our Platform connects ad buyers (advertisers) with sellers (publishers) of advertising inventory (collectively our “customers”). For example, advertisers may use the Platform to programmatically buy digital video, audio and display advertising for placement on publisher’s’ websites, mobile applications, streamed TV and audio, and other digital media properties (which we collectively refer to as “Digital Media Properties”). You can find out more about us and WO Programmatic Digital at https://www.wideorbit.com/.

What are cookies and why are they used?

Cookies are small data files that are placed on your computer or mobile device when you visit a website or use an online service. Cookies are widely used by online service providers in order to make their websites or services work, or work more efficiently, as well as to provide reporting information.

Cookies set by WideOribit on its Website and Platforms are called “first party cookies”. We use first party cookies for several reasons. Some cookies are required for technical reasons in order for our Website, Platform and related services to operate Other cookies also enable us to track and target the interests of our users to enhance their experience of our Website , or to create analytics about online campaigns run by customers who use our Platform.

Cookies set by parties other than the website or service owner are called “third party cookies”. Third party cookies often enable third party features or functionality to be provided on the website or service you are using (e.g. like advertising, interactive content and analytics). The third parties that set these cookies can use them to recognize your computer both when it visits the website or service in question and when it uses certain other websites or services.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in the cookie table above.

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.