WideOrbit Blog

December 7, 2017

Case Study: Business Intelligence Drives Revenue for Townsquare Media

Business intelligence helps Townsquare Media make the best possible use of its inventory and scope out potential problems weeks in advance.

Earlier this year, we shared the story of an Entravision finance executive who uses business intelligence from WO Analytics to evaluate and tune sales team performance.

That’s just one way that insights from business intelligence software can keep management on top of business and drive better results. BI can also deliver the inside scoop on inventory and revenue management by making it easy to observe essential data on sellouts, pricing and packaging across a huge number of stations.

WO Analytics takes Townsquare’s BI from good to great

At Townsquare Media, the publicly-traded owner of 317 radio stations and many other associated media businesses, business intelligence is a management cornerstone. Everyone from the CEO down to station sales directors has go-to BI dashboards that they check nearly every day to track inventory utilization and stay on top of potential revenue issues.

“We use BI every single solitary day with our markets, with each other and with corporate,” says Townsquare’s VP of Revenue Management Cristina Cipolla. “It keeps everybody aware of inventory, revenue and so many other things that we can extract from the system.

Full-scale integration makes business intelligence simpler than ever

When Townsquare decided to standardize on WideOrbit software, business intelligence was already a huge part of part of Townsquare’s company culture. Once WO Traffic and its fully integrated business intelligence package WO Analytics were in place, Cipolla quickly discovered that it was it easier than ever to generate reports that her team used to produce by hand – and in record time. “WO Analytics helps me get to the ‘Why’ a lot faster than I could before,” says Cipolla. “It’s cut the time in half at minimum.”

Click through to read the rest of our new case study to learn how Townsquare relies on business intelligence to build a smarter, more transparent and more profitable business.

Case Study: Townsquare Uses WideOrbit BI to Drive More Revenue


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