
March 27, 2023
Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit
For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…

March 6, 2023
What’s New in WO Media Sales 2022
In today’s media landscape, sales teams are challenged with generating impression-based proposals. Inefficient workflows slow execution time and new datasets add excessive complexity. WO Media…

February 27, 2023
WO Omni streamlines operations with cross-platform sales, traffic, and billing
WO Omni helps broadcasters with bespoke regional requirements save time and increase revenue by centralizing cross-platform sales, traffic, and billing operations onto a single platform.…

February 6, 2023
Improve efficiency with automated scheduling templates in WO Automation for Radio
Scheduling templates in WO Automation for Radio offer improved efficiency to suit a variety of radio station programming needs. Template scheduling is extremely effective for:…

January 30, 2023
Media Industry Trends to Watch in 2023
The WideOrbit team spent some time analyzing industry data and influencer predictions to identify some of the trends to watch in 2023. The trends that…

January 23, 2023
Spot TV automation pushes forward
The automation of processes associated with both marketplace and traditional spot TV ad transactions has been gaining momentum, particularly when it comes to traditional deals…