
March 6, 2024
Selling Cross-Media Campaigns: Combining Linear TV and Digital Ads to Maximize Revenue
The world of advertising has undergone a transformative evolution. As a percentage of overall TV viewing, streaming averaged a 36% monthly share in 2023. Ad-supported video on…

February 1, 2024
Enhancing Media Buying and Selling with AI
Artificial Intelligence (AI) is revolutionizing processes across virtually all industries, and the media world is no exception. In the constantly evolving media buying and selling…

January 24, 2024
Media Industry Trends to Watch in 2024
While expectations are high for the anticipated increase in political ad spend for this year’s elections, that influx of cash is just one of several…

January 8, 2024
Media Trends 2023: The Year in Review
WideOrbit began 2023 with the merger with the Lumine Group (TXSV: LMN.V) in February. Our partnership with Lumine builds on our 25-year foundation and contributes…

November 15, 2023
Uncover hidden efficiencies to get the most out of WO Automation for Radio
In today’s increasingly competitive landscape, radio broadcasters demand a strong, flexible, and user-friendly automation system to keep listeners engaged around the clock. WO Automation for…

October 16, 2023
Moving Media Sales Automations Forward
Traditional sales processes have presented significant challenges to broadcasters for years, involving highly manual workflows and high-touch, low-tech, back-and-forth communications. These processes often involve repetitive,…