Monetizing Streaming Video Part 2 Blog Image

March 31, 2020

Monetizing Streaming Video: Alternatives to Complement (or Replace) YouTube Live’s Monetization Options

Part 2 of 2: In Part 1 of this series, we discussed monetizing live-streaming video through YouTube Live’s native monetization tools. But those tools are…

March 27, 2020

WideOrbit Women in Leadership Roles: A Conversation with Toni Coonce, Vice President of Sales, Television

As Women’s History Month draws to a close, we spent some time with Toni Coonce, Vice President of Sales, Television, to talk about her experience…

holistic audio revenue

March 23, 2020

From Broadcast Radio to Holistic Audio: How to Increase Revenue Through Live and On-Demand Digital Streaming

It’s an indisputable fact that digital audio is the primary driver of growth among listening audiences. According to a recent RAB report, digital revenue grew…

WideOrbit Cybersecurity blog image

February 27, 2020

Cybersecurity Awareness for Broadcasters: Top 10 Recommendations to Reduce Risk

The threat of ransomware is a reality for broadcasters, whether local or national, radio or TV, individual stations, station groups, or broadcast networks. With several…

Digital Video

February 5, 2020

Monetizing Streaming Video on YouTube Live: Easy to Do, Difficult to Scale

Part 1 of 2: Live streaming video is expected to account for as much as 84% of all internet traffic in 2020, and the total…

digital-linear convergence blog image

January 14, 2020

Impression-Based Selling: The Common Currency Required for Digital-Linear Convergence

With all the buzz about linear TV moving toward impression-based ad sales, many local broadcasters are wondering what that shift will mean for them. The…