Hands on keyboard

October 21, 2025

Flexibly Price, Report, and Steward Deals with WO Network

In today’s evolving media landscape, audience measurement isn’t one-size-fits-all. With multiple measurement providers now available, networks need the flexibility to transact using the data sources…

Super bowl automated ad marketplaces

February 14, 2015

The first-ever Super Bowl TV ad sold through an automated marketplace

During the 2015 Super Bowl, WideOrbit’s automated marketplace delivered the world’s first-ever automatically transacted television ad. WICU-NBC-TV of Erie, Pennsylvania ran two 15-second spots for…