Panelists sitting together

April 16, 2025

Is the ‘Consultative Sales’ Strategy Hurting the Sales Process?

Last month at Borrell Phoenix, Devlin Jefferson, WideOrbit SVP, Professional Services, teamed up with Brock Berry, CEO and Co-Founder of AdCellerant, to present a session…

Super bowl automated ad marketplaces

February 14, 2015

The first-ever Super Bowl TV ad sold through an automated marketplace

During the 2015 Super Bowl, WideOrbit’s automated marketplace delivered the world’s first-ever automatically transacted television ad. WICU-NBC-TV of Erie, Pennsylvania ran two 15-second spots for…