May 30, 2025
Unlocking the Power of Integrated Ad Tech in a Converged Media World
By Brian Thoman, WideOrbit Chief Technology Officer In today’s rapidly evolving media landscape, the rise of streaming and digital platforms has transformed how advertising is…
February 14, 2015
The first-ever Super Bowl TV ad sold through an automated marketplace
During the 2015 Super Bowl, WideOrbit’s automated marketplace delivered the world’s first-ever automatically transacted television ad. WICU-NBC-TV of Erie, Pennsylvania ran two 15-second spots for…