July 10, 2026
Media Organizations Are Data-Rich but Data-Fragmented — Is This You?
Data has always been central to media operations. Every ad that airs, every campaign that delivers, and every audience that’s measured- all of it generates…
February 14, 2015
The first-ever Super Bowl TV ad sold through an automated marketplace
During the 2015 Super Bowl, WideOrbit’s automated marketplace delivered the world’s first-ever automatically transacted television ad. WICU-NBC-TV of Erie, Pennsylvania ran two 15-second spots for…