May 29, 2026
Audiences Are Everywhere. Your Ad Strategy Should Be Too.
Something fundamental has shifted in how people consume media. Audiences aren’t abandoning television or radio content; they’re just expanding how, where, and when they engage…
February 14, 2015
The first-ever Super Bowl TV ad sold through an automated marketplace
During the 2015 Super Bowl, WideOrbit’s automated marketplace delivered the world’s first-ever automatically transacted television ad. WICU-NBC-TV of Erie, Pennsylvania ran two 15-second spots for…