September 29, 2026
How resonate gives broadcast radio a seat at the programmatic table
WideOrbit and Pattison Media have joined forces to bring WO Aurora and WO Traffic customers a new programmatic platform for broadcast radio. Already tested, validated,…
February 14, 2015
The first-ever Super Bowl TV ad sold through an automated marketplace
During the 2015 Super Bowl, WideOrbit’s automated marketplace delivered the world’s first-ever automatically transacted television ad. WICU-NBC-TV of Erie, Pennsylvania ran two 15-second spots for…