January 6, 2020
Are You Ready for Next Gen TV?
Even though 4K and Smart TVs are everywhere, and becoming more affordable every day, they’re already a hair’s breadth away from obsolescence. Why? Because they…
December 23, 2019
Media Trends 2019: The Year in Review
2019 was a watershed year in the continuing evolution of the media landscape. With the first ATSC 3.0 tuners and TVs just over the horizon,…
December 4, 2019
Impression-Based Selling for Local TV: The Future is Now
Impression-Based Selling is Here There has been a lot of talk recently about a coming revolution in the way local broadcast television stations sell advertising. …
May 8, 2019
Bill Collecting – One Size Doesn’t Fit All
We’ve all stressed over collecting on debts owed to us. Whether it’s a top client or a close friend who fails to pay on time, it’s…
January 22, 2019
Google Announces Successful Programmatic TV Buying
A TV Campaign For Google Home Mini Using Inventory from WO Programmaticwas More Effective and Faster to Buy Google just released its latest case study on…
January 3, 2019
WideOrbit’s Susie Hedrick: Addressing the Challenge of Cross-Media Campaigns
This is the next installment of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Susie Hedrick has been…