March 6, 2023
What’s New in WO Media Sales 2022
In today’s media landscape, sales teams are challenged with generating impression-based proposals. Inefficient workflows slow execution time and new datasets add excessive complexity. WO Media…
January 23, 2023
Spot TV automation pushes forward
The automation of processes associated with both marketplace and traditional spot TV ad transactions has been gaining momentum, particularly when it comes to traditional deals…
November 18, 2022
Automate Airtimes and Direct Response workflows in WO Traffic and WO Network
WO Airtimes and WO Long Form DR for WO Traffic and WO Network help media organizations save time and money by automating workflows. WO Airtimes…
November 1, 2022
Celebrating National Broadcast Traffic Professionals Day
The first commercial broadcast was on KDKA radio in Pittsburgh, PA, on November 2, 1920 – that’s 102 years of traffic logs! National Broadcast Traffic…
October 26, 2022
Automate the import of material records with Electronic Materials for WO Traffic
Electronic Materials for WO Traffic helps streamline the import of material records, helping broadcasters increase efficiency by quickly importing material assets from buy-side systems. Electronic…
September 6, 2022
Television turns 95: Celebrating with our favorite commercials
Ninety-five years ago, on September 7, 1927, Philo Farnsworth transmitted the first all-electronic television image. Unlike previous efforts at television transmission that involved mechanical components, Farnsworth’s…