For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…

The WideOrbit team spent some time analyzing industry data and influencer predictions to identify some of the trends to watch in 2023. The trends that…

Early this year, many in the media industry were anticipating 2022’s hotly contested mid-term elections would lead to a significant increase in political ad spend,…

Netflix dominated headlines earlier this year with news of significant Q1 subscriber losses globally – down by 200,000 in the US alone – losses that…

While anticipation is high surrounding the predicted increase in political ad spend for this year’s mid-term elections, that expected influx of cash is just one…

While 2021 may have ended with a stark reminder that the pandemic is still very much with us, “recovery” was still a buzzword heard across…