January 8, 2024

Media Trends 2023: The Year in Review

WideOrbit began 2023 with the merger with the Lumine Group (TXSV: LMN.V) in February. Our partnership with Lumine builds on our 25-year foundation and contributes…

March 27, 2023

Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit

For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…

January 30, 2023

Media Industry Trends to Watch in 2023

The WideOrbit team spent some time analyzing industry data and influencer predictions to identify some of the trends to watch in 2023. The trends that…

July 20, 2022

Update: Media industry trends to watch in 2022

Early this year, many in the media industry were anticipating 2022’s hotly contested mid-term elections would lead to a significant increase in political ad spend,…

June 10, 2022

Ad-supported streaming is good news for both consumers and advertisers

Netflix dominated headlines earlier this year with news of significant Q1 subscriber losses globally – down by 200,000 in the US alone – losses that…

Media Industry Trends 2022

February 2, 2022

Media Industry Trends to Watch in 2022

While anticipation is high surrounding the predicted increase in political ad spend for this year’s mid-term elections, that expected influx of cash is just one…