January 30, 2023
Media Industry Trends to Watch in 2023
The WideOrbit team spent some time analyzing industry data and influencer predictions to identify some of the trends to watch in 2023. The trends that…
July 20, 2022
Update: Media industry trends to watch in 2022
Early this year, many in the media industry were anticipating 2022’s hotly contested mid-term elections would lead to a significant increase in political ad spend,…
June 10, 2022
Ad-supported streaming is good news for both consumers and advertisers
Netflix dominated headlines earlier this year with news of significant Q1 subscriber losses globally – down by 200,000 in the US alone – losses that…
February 2, 2022
Media Industry Trends to Watch in 2022
While anticipation is high surrounding the predicted increase in political ad spend for this year’s mid-term elections, that expected influx of cash is just one…
January 24, 2022
Media Trends 2021: The Year in Review
While 2021 may have ended with a stark reminder that the pandemic is still very much with us, “recovery” was still a buzzword heard across…
February 3, 2021
Media Trends to Watch in 2021
The unprecedented year that was 2020 has the media industry understandably anxious about what 2021 might bring. With a global pandemic leading to shrinking ad…