AI cables

October 2, 2025

AI and Optimizing Advertising in 2025: From Hype to Hard Results

By Brian Thoman, CTO, WideOrbit Artificial Intelligence (AI) has moved beyond the theoretical – it’s now an operational necessity. I recently participated in TVNewsCheck’s AI…

October 8, 2024

Efficiency Drives Converged Linear + Digital Revenue

The convergence of linear and digital media presents both opportunities and challenges for traditional TV and radio broadcasters. Robust linear and digital systems that work…

October 3, 2024

The Surge in Women’s Sports TV Viewing: A New Era for Advertising Opportunities

With the WNBA’s semifinal playoff round underway, and the first gender-equal Olympic games fresh in our minds, the remarkable surge in the viewership of women’s…

April 1, 2024

Powerful Sales Functions in WO Fusion

WO Fusion is our next-generation, direct-sales platform, offering powerful new sales workflows and functionality for cross-platform, multi-market selling across alternate audience measurement currencies. WO Fusion…