August 19, 2025
Linear TV Audiences Have Gone Digital: Is Your Ad Tech Ready?
From live sports and awards shows to breaking news, linear TV is increasingly delivered over digital infrastructure. Today’s audiences are watching content wherever and whenever…
April 16, 2025
Is the ‘Consultative Sales’ Strategy Hurting the Sales Process?
Last month at Borrell Phoenix, Devlin Jefferson, WideOrbit SVP, Professional Services, teamed up with Brock Berry, CEO and Co-Founder of AdCellerant, to present a session…
April 1, 2024
Powerful Sales Functions in WO Fusion
WO Fusion is our next-generation, direct-sales platform, offering powerful new sales workflows and functionality for cross-platform, multi-market selling across alternate audience measurement currencies. WO Fusion…
March 20, 2024
Understanding Converged Linear and Digital Ad Sales Tools
Television advertising has traditionally revolved around linear broadcasting, with advertisers purchasing airtime spots to reach a broad audience. But with shifting consumer viewing patterns and…
March 6, 2024
Selling Cross-Platform Campaigns: Combining Linear TV and Digital Ads to Maximize Revenue
The world of advertising has undergone a transformative evolution. As a percentage of overall TV viewing, streaming averaged a 36% monthly share in 2023. Ad-supported video on…