February 27, 2026
Live Sports on TV: Premium Moments at Scale in a Broadcast + Streaming World
From the Milan Winter Olympics to the FIFA World Cup 2026 and the next Super Bowl, live sports continue to command global attention. Broadcast and…
August 13, 2024
WideOrbit and Comscore Collaborate to Offer Users Person-Level Demos in WO Media Sales and WO Fusion
WideOrbit worked with Comscore to make person-level demographic data available in WO Media Sales and WO Fusion, providing WideOrbit customers a tool for more precise…
February 1, 2024
Enhancing Media Buying and Selling with AI
Artificial Intelligence (AI) is revolutionizing processes across virtually all industries, and the media world is no exception. In the constantly evolving media buying and selling…
March 27, 2023
Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit
For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…
February 17, 2021
How Nielsen’s Measurement Changes Will Impact Broadcast TV Stations
Over the years, cord-cutters have created an erosion in the number of People Using Television (PUT), as that number has dwindled. Many in the industry…
December 20, 2018
Advanced TV Exec David Ernst: How A+E Drives Guaranteed Outcomes for Ad Buyers
This post is part of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. David Ernstm, A+E Networks VP…