Widen Your World: Electronic Material Instructions for WO Traffic

Save time, improve efficiency, and reduce costs with automated material instructions from buy-side systems

View this recorded webinar to learn how WideOrbit’s all-new Electronic Material Instructions module for WO Traffic can save you both time and money.

The exchange of material instructions between traffic operations and buy-side systems has been a traditionally manual process, requiring significant time and resources to ensure instructions are correctly received and validated.

In this recorded webinar, our team discusses how WideOrbit’s Electronic Material Instructions module for WO Traffic automates the aggregation and electronic import of material instructions from buy-side systems and ad agencies, including:

  • Pre-built, licensed integrations with buy-side material instructions providers
  • Automated data matching for Ad-ID and advertisers
  • Confirmation back to sending systems for new or revised material instructions
  • Additional features and enhancements, currently in development and coming soon!

Watch the recording today to learn how WideOrbit’s Electronic Material Instructions module for WO Traffic helps address a long-standing industry challenge, improving efficiency and reducing costs.


Leah Dablemont
Senior Business Analyst

Leah Dablemont is a Senior Business Analyst for WideOrbit’s core product, WO Traffic. Leah joined WideOrbit in 2006 as an Implementation Specialist and spent the next 9 years training WO Traffic to end-users for over 30 customer groups, at more than 80 different locationsIn 2015 she joined the Product Management team and today helps to identify customer business needs and design feature enhancements, in addition to working with developers on solutions to enhance the user experience.

Marcy Dean
Senior Sales Engineer

Marcy Dean is a Senior Sales Engineer at WideOrbit, where she showcases WideOrbit’s solutions to prospects and clients via product demonstrations and discussions. Prior to WideOrbit, she managed The Weather Channel’s sales and traffic systems for eight years and launched digital advertising products for a global travel reservation system. Marcy is IAB-certified in Digital Media Sales.

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