With the growth of free, ad-supported digital streaming platforms and services, local TV broadcasters are looking for ways to diversify their businesses and expand their offerings beyond traditional live, linear broadcast.
View this recorded webinar to discover how WideOrbit and Amagi work together to empower local TV broadcasters to leverage existing linear workflows for digital streaming via OTT (over-the-top) and CTV (connected TV).
In this webinar, you’ll learn how to:
- Insert dynamic ads in OTT live streams without the need for changes in broadcast workflow/additional hardware
- Provide unified ad sales for linear and OTT streams through WO Traffic
- Expand your distribution by creating/distributing 24/7 live, linear channels for Free Ad-Supported TV (FAST) like Pluto TV, Samsung TV Plus, and Tubi
- Get real-time analytics on OTT advertising and viewership
WideOrbit and Amagi provide the best of both worlds to local TV broadcasters as they move into streaming via OTT and CTV. The technology also lays the foundation for monetization in the emerging ATSC 3.0 environment, setting the stage for the addressable advertising capabilities needed to fully maximize the additional revenue opportunities all of these services represent.
Watch the recording today to discover how WideOrbit’s expertise in linear broadcast TV, combined with Amagi’s expertise in streaming and OTT, allows local TV broadcasters to provide a linear-quality ad break experience to their streaming audience, using the same workflows and WideOrbit tools with which they’re already familiar.
Srinivasan KA (Srini) is a technology entrepreneur with two decades of experience building innovative products and solutions and taking them to global markets. Srini has led Amagi to be one of the fastest growing cloud-broadcast companies in the world. At Amagi, Srini heads global sales and marketing, responsible for its accelerated revenue growth.
Currently SVP, Streaming at Audacy, John Morris was formerly Vice President of Streaming and On-Demand at WideOrbit. He joined WideOrbit in 2014 through the acquisition of Abacast, Inc., where he served as CTO and Co-President. With almost 20 years’ experience building solutions to help broadcasters and publishers monetize their digital content, John holds numerous related patents.