Optimizing Spot TV in a Challenging Economy

As states and local markets gradually relax stay-at-home orders, national advertisers need to reach consumers in different, geo-targeted ways. This webinar, hosted by TV News Check and co-sponsored by WideOrbit and Matrix Solutions, explores questions such as:

  • How can spot TV sellers and media buying agencies help advertisers efficiently address this challenge?
  • How are strategies like impression-based buying/selling and performance-based campaigns affecting ROI?
  • Is technology, including sales software and automation, improving the buy-sell process, or has progress on this front slowed down


Frank ComerfordCRO & President Commercial Operations, NBCU Owned Stations
Kathy DoyleEVP Local Investment, IPG/MAGNA
Heather GundrySVP Group Media Director, Dentsu Aegis
Mark GormanCEO, Matrix Solutions
Will OffemanChief Product Officer, WideOrbit