As states and local markets gradually relax stay-at-home orders, national advertisers need to reach consumers in different, geo-targeted ways. This webinar, hosted by TV News Check and co-sponsored by WideOrbit and Matrix Solutions, explores questions such as:
- How can spot TV sellers and media buying agencies help advertisers efficiently address this challenge?
- How are strategies like impression-based buying/selling and performance-based campaigns affecting ROI?
- Is technology, including sales software and automation, improving the buy-sell process, or has progress on this front slowed down
Frank Comerford, CRO & President Commercial Operations, NBCU Owned Stations
Kathy Doyle, EVP Local Investment, IPG/MAGNA
Heather Gundry, SVP Group Media Director, Dentsu Aegis
Mark Gorman, CEO, Matrix Solutions
Will Offeman, Chief Product Officer, WideOrbit