One Platform, Multiple Solutions: WO Omni

Streamline operations and increase revenue with cross-media sales, traffic, and billing

View this recorded webinar for an overview of WO Omni, which helps broadcasters save time and increase revenue by centralizing cross-media sales, traffic, and billing operations onto a single platform.

In this webinar, our team shows you how WO Omni can help you can propose, book, execute and invoice ad campaigns for any media type.

View the recording to discover how WO Omni can help you:

  • Create linear and digital rate cards with suggested rate types, rates, and impression estimates
  • Generate one proposal with multiple channels, including both linear and digital assets
  • Systematically generate linear orders for internal trafficking, and digital orders integrated with external ad servers
  • Work from anywhere with a modern and intuitive web-based UI

View the recording today to learn how WO Omni can support your evolving business needs.


Don Durand
SVP, International Sales and Product

For over 25 years, Don has worked to provide sales, traffic, channel management, programming, and digital solutions to the global media industry. Upon joining WideOrbit in 2008, Don launched WideOrbit’s first program management solution and expanded our International sales and product offerings. With broad experience in the ever-evolving media industry, Don brings a global perspective and has expanded WideOrbit’s depth across sales, traffic, programming, digital, linear, and programmatic. Don currently manages WideOrbit’s product offerings across programming, International, and omni-channel solutions.

Michael Ambrose
VP, Product Management

Michael Ambrose is VP, Product Management, overseeing the development roadmap for WO Omni. He was previously in charge of WideOrbit’s flagship product, WO Traffic, and has held leadership positions in Implementation, Training, and Project Management. Michael joined WideOrbit as a startup in February 2000 and has enjoyed being part of the company’s many achievements over the years. Before joining WideOrbit, Michael was a Traffic Manager for CBS Broadcasting and Bonneville International. 

Rusty Ricketts
Senior Sales Engineer

Rusty Ricketts is a Senior Sales Engineer for WideOrbit’s international line of business. With WideOrbit for 16 years, Rusty most recently managed professional services engagements for multiple WideOrbit products. Rusty previously gained valuable industry experience at LIN Media and the Tribune Broadcasting Company.