Next-generation, cross-media ad sales supporting alternate audience measurement currencies
View this recorded webinar introducing WO Fusion and discover the powerful capabilities of our next-generation, direct-sales platform for cross-media, multi-market selling across alternate audience measurement currencies.
WO Fusion provides a solid foundation from which stations can manage, execute, and scale end-to-end ad sales, both today and into the future, with features and workflows to improve efficiency, reduce costs, and maximize revenue.
In this webinar, our team shows you how WO Fusion empowers broadcasters to do more in less time.
View the recording to discover:
- How WO Fusion is designed from the ground up based on clients’ challenges
- The workflows included in various application areas, including Research, Sales/CRM, and System Setup, that help you work smarter, not harder
- How you can upgrade to WO Fusion and start using the new workflows while continuing to use WO Media Sales
- WideOrbit’s development strategy and roadmap for additional features and enhancements that are coming soon to WO Fusion
View the recording today to learn how WO Fusion helps broadcasters sell more, more efficiently, and stay tuned for additional webinars coming this year, as WO Fusion continues to evolve.
WideOrbit Speakers
Ed Salgado
SVP, Software Engineering
Ed oversees all product development for the WO Fusion and WO Media Sales product lines, which allow broadcast stations to create TV, radio, and digital proposals. Ed was President and Founder of OneDomain, which was purchased by WideOrbit in September 2012. Prior to founding OneDomain in 2001, Ed started his broadcast software development career in 1998 at TvScan.
Katie Oblinger
Senior Director, Technical Sales Engineering
Katie Oblinger is Senior Director, Technical Sales Engineering, at WideOrbit. With a career in broadcast television spanning more than 20 years, Katie has experienced both the national sales side of broadcast TV as well as the software platform side. This has given her a solid understanding of broadcast groups and individual users’ needs.