Buying TV advertising has traditionally been a highly manual process, requiring an excessive amount of time and effort to execute a single order. A typical TV buy, using traditional workflows, can involve as many as 39 steps and take weeks to complete.
With automation, agencies and advertisers can execute TV buys with the same speed and ease as digital transactions, opening access to the reach, brand safety, and fraud-free aspects of TV advertising.
eMarketer moderated this Tech-Talk Webinar featuring WideOrbit’s Director of Sales – WO Programmatic, Frederick Lee, and Stefanos Metaxas, Chief Strategy Officer at Bliss Point Media. Together they show you how automation makes buying TV advertising faster and easier than ever before, providing advertisers with both better value and better outcomes.
View this recorded webinar to learn how to:
- Build campaigns specific to preferred demographics, markets, and dayparts for improved targeting
- Retrieve timely data for in-flight performance analysis and campaign optimization
- Use optimization to achieve local TV campaigns that convert at similar rates as national cable campaigns
- Apply appropriate attribution to link TV advertising to online and in-store activity
Chief Strategy Officer
Stefanos is the Chief Strategy Officer at Bliss Point Media, where he leads the team responsible for stewarding their agency’s clients’ campaigns. His team’s goal is to transform linear, OTT, and audio into true performance marketing channels for their clients by using transparent attribution methodologies and providing world-class client service. Prior to this, he was a Global Product Manager at ZX Ventures, the Anheuser Busch incubator, and an Associate Consultant at Bain and Company. Stefanos is an alum of the University of Pennsylvania.
Director of WO Programmatic Sales
Frederick Lee is the Director of WO Programmatic Sales at WideOrbit. Before joining WideOrbit in 2018, Frederick was an Account Executive for Programmatic TV Sales at AudienceXpress. With over 5 years of experience within the programmatic TV space, he is dedicated to using his knowledge and expertise to help broadcasters find the best solutions to keep their businesses moving forward.
Please complete the following form to access the recording.