Ad Age Local TV Webinar Image

Webinars

Audiences are staying connected while staying home: How automation makes buying local TV easier than ever

View this recorded webinar to discover how automation makes buying local TV easier than ever.

In the age of COVID-19, advertising can be challenging, with many brands rethinking ad spend allocation or cutting back on marketing efforts across the board.

On the other hand, local TV is experiencing growth. A recent Nielsen survey revealed that for the last week of March, daily viewing of live broadcast TV was up by 33% YoY, with an increase of 73% for Americans 18-34.

But reaching that audience means being able to respond to the market quickly. The challenge for advertisers is that local TV has traditionally been perceived as very difficult, and very time-consuming, to buy.

In this webinar, WideOrbit and Viant will show you how with automation, buying and selling local TV has never been faster or easier.

With the right tools, advertisers can quickly:

  • Access the reach, brand safety, and fraud-free aspects of linear, local TV inventory
  • Build campaigns specific to only their preferred markets and dayparts for improved targeting
  • Retrieve timely data that allows in-flight performance analysis and campaign optimization
  • Apply appropriate attribution within an omnichannel campaign, linking TV advertising to online and in-store activity

At the same time, local TV stations can gain access to advertisers who may not have previously bought TV advertising, opening new sources of revenue. And we’ll show you how you can do it all easily, quickly, and cost-effectively. 

Speakers

Mike Zinsmeister
EVP, Chief Revenue Officer

Mike leads WideOrbit’s sales operations and contributes to product and business strategy as a member of the executive team. Prior to becoming EVP and Chief Revenue Officer in 2016, he served in a succession of roles at WideOrbit, including as EVP of Sales. Before joining WideOrbit in 2004, Mike held sales leadership roles at Encoda (now Harris), Clear Channel’s Millennium Sales & Marketing, and Raycom Media’s KXRM & KXTU.

Josh Hare
Senior Vice President, Sales

Josh oversees revenue growth with fortune 500 brands and major agency holding companies. His primary focus is helping clients gain deeper insights into their customers’ online and offline paths to purchase, as well as strategically guiding them in how to make the best use of new emerging advertising technologies like advanced TV, Digital-Out-Of-Home and Digital Audio. Prior to joining Viant, Josh spent seven years at a broadcast network canvassing major advertising agencies and brands in the traditional and digital space.

Please complete the following form to access the recording, and discover how automation makes buying local TV easier than ever.