Despite repeated predictions of its imminent demise – first at the hands of TV, then video, then the internet – radio is not dead. Far from it. Radio broadcasters and their advertisers still find themselves struggling to embrace an expanding landscape, full of technical complexities.
A recent Nielsen survey found that 83% of Americans are listening to as much or more radio as they were before COVID-19, but how those audiences are tuning in has changed. Digital audio, both streaming and on-demand, is on the rise, as more and more listeners tune in via mobile devices and smart speakers.
But reaching those audiences depends on the ability to quickly and easily access, bid on, and buy available inventory.
In this webinar, hosted by Ad Age, WideOrbit and Magnite will show you how with automation, buying and selling digital audio has never been easier.
With the right tools, advertisers can quickly:
- Access available impressions from broadcast radio, pure-play stations, and podcast hosts
- Build campaigns to target by station, format, genre, geography, demographic, and device
- Access packaged inventory from multiple publishers, bundled based on geography, device type, or audience segment
- Retrieve near real-time impression data upon confirmed, dynamic ad insertion, allowing for campaign optimization
On the sell-side, publishers can gain access to programmatic buyers, many for the first time, opening new sources of revenue, from premium brands delivering quality creative, without compromising user experience in the context of where and how they are listening.
And we’ll show you how you can do it quickly, easily, and cost-effectively.
Vice President, Product – WO Streaming & WO On Demand
John Morris, Vice President of Streaming and On-Demand, joined WideOrbit in 2014 through the acquisition of Abacast, Inc., where he served as CTO and Co-President. With nearly 20 years of experience building solutions to help broadcasters and publishers monetize their digital content, John holds numerous related patents, and is responsible for Streaming, Podcasting, and Programmatic Digital products at WideOrbit.
Sr. Director, Audio & DOOH
Nina Harvey serves as the Senior Director, Audio & DOOH, at Magnite. Based in New York, Nina manages global audio and DOOH business development, strategic partnerships, product activation, and key mobile specific seller solutions. Nina has been with Magnite for 10 years holding various roles in the organization. Previously based in the UK as Head of Seller Accounts and Business Development, UK and Nordics, Nina has extensive knowledge of programmatic trading across platforms, formats and markets.