The Automated Local TV Marketplace: What’s new for buyers and sellers

Sponsored by WideOrbit

View this recorded TVB webinar where WideOrbit’s Fred Lee leads a discussion about the growing demand for omnichannel campaigns and the need for automated marketplaces that:

  • Provide brands and agencies with simplified access to local broadcast TV inventory
  • Facilitate performance-based buying across platforms
  • Make it easy to broaden audience reach for increased brand awareness

Marketplace benefits for broadcasters include:

  • Access new demand from buyers who don’t typically buy TV via traditional sales processes
  • Full visibility into offers, including client and rate
  • Full control to accept/reject offers based on their own criteria

In this webinar, WideOrbit discusses the benefits of automating the buying and selling process for local broadcast TV advertising, including technical capabilities that eliminate inefficient, manual steps from the process, resulting in an end-to-end direct connection between buyers and sellers.


Fred Lee
VP, Sales – WO Marketplace

Frederick Lee is the Director of WO Programmatic Sales at WideOrbit. Before joining WideOrbit in 2018, Frederick was an Account Executive for Programmatic TV Sales at AudienceXpress. With over 5 years of experience within the programmatic TV space, he is dedicated to using his knowledge and expertise to help broadcasters find the best solutions to keep their businesses moving forward.

Garrett Pope
VP, Traffic and Sales Systems
Gray Television
Broadcast Guest

A 21-year broadcasting professional, Garrett currently oversees the daily Traffic/Inventory Management, Program Formatting, and Core Digital Ad Operations for Gray’s 113 local markets. Prior to his time with Gray, he gained a proven track record of building and operating centralized workflows that aim to optimize inventory utilization, create efficiencies, and automate processes for local station groups. Before moving into corporate roles, Garrett worked in various operational positions on the local station side, including Master Control, Sales Support, and Traffic Management. His goal is to provide top-tier support and systems that allow the stations to work smarter and more strategically.  

Abby Auerbach
EVP & Chief Communications Officer

Abby Auerbach is Executive Vice President, Chief Communications Officer, TVB, the national trade association representing America’s local broadcast television industry. She joined TVB in June 2000 as EVP and was named Chief Communications Officer in February 2014. Working with TVB’s CEO and board of directors on the strategic direction of the company, she is responsible for advocacy, public relations, corporate communications, events/conferences, partnerships, creative services, TVB.org and mobile app TVB Go. Abby serves on the board of the International Radio & Television Society and is a former director of the Alliance for Women in Media. She is a member of She Runs It and their mentorship program.