View this recorded webinar to learn how TV and digital work together to drive performance.
TV and digital have battled over budget share for the last decade, but what if the solution and the future were not either/or, but rather how TV and digital can work together to deliver performance? And what if the increased fragmentation of TV could be greatly improved through automation?
Advertising on TV is essential to maximizing total integrated campaign performance – especially for challenger brands and growing agencies. When TV is added to a digital campaign, overall performance dramatically improves.
The good news is barriers to entry are much lower for TV advertising in 2021, so advertising on TV isn’t exclusive to massive, blue-chip brands. It’s an ideal channel for brands of all sizes that need to get their stories out there and establish legitimacy. But how do you go from never advertising on TV to running broad and deep campaigns that drive people to your website and lift your digital executions?
To learn how you can leverage the power of automation in TV ad purchasing to create integrated campaigns that drive performance, view the recording today.
Director of WO Programmatic Sales
Frederick Lee is the Director of WO Programmatic Sales at WideOrbit. Before joining WideOrbit in 2018, Frederick was an Account Executive for Programmatic TV Sales at AudienceXpress. With over 5 years of experience within the programmatic TV space, he is dedicated to using his knowledge and expertise to help broadcasters find the best solutions to keep their businesses moving forward.
Product Lead, Advanced TV
Derek Newman leads advanced TV solutions at Centro. Before joining Centro, Derek led Customer Acquisition and Attribution Solutions at Conversant/Epsilon (now Publicis). With over a decade of ad tech experience, he is now focused on integrating omnichannel solutions leveraging digital and advanced TV at Centro.
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