programmatic tv

Tag: programmatic tv

December 6, 2018

Robyn Goldman: How AMC Networks Leverages Technology to Automate Ad Sales

This is the next installment of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Check out all of

November 2, 2018

WideOrbit President Bruce Roberts on the Convergence of Digital and Linear

This is the fifth installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out the previous

October 26, 2018

Give TV Advertising a Boost with the Right Programmatic Superpower

Which one is right for your media company? Everybody dreams of having a superpower. Some folks want to fly, or have X-ray vision, or super

Programmatic Revenue Blog Post

October 26, 2018

CEO Eric Mathewson: Broadcasters’ Programmatic Revenue Will Grow

This is the fourth installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out other interviews

April 18, 2017

WO Programmatic TV Turns Two

Two years ago at the 2015 NAB Show, we launched WO Programmatic TV. Now as NAB approaches again, this is a great moment to take stock

June 27, 2016

Programmatic TV Success Story: Mobile Games Publisher

Spots on NFL broadcasts grew installed base and reduced cost per install When a leading mobile game publisher purchased local broadcast TV ads through WO