WO Programmatic Radio for Sellers

WO Programmatic Radio automates time consuming processes and increases demand for inventory by opening a new sales channel. Our diverse set of solutions help stations make it easier for buyers to buy while retaining control over bid acceptance and creative approvals.

Automated radio advertising

Radio is still the most efficient method to reach listeners throughout the day. However, fragmentation and manual steps can limit demand opportunities and negatively impact value.

Increase efficiency

Integration with WO Traffic enables
end-to-end automation. Easily manage
programmatic campaigns within the
seller console and access data tools to
inform decisions.

New demand

Instantly reach more buyers across the
country. Since the platform is suitable
for all types of buyers, sellers can
centralize decision-making to increase
competition for inventory.

Maintain control

Ultimately, it is up to the seller whether
to accept a bid or an order from a buyer.
Sellers are not required to accommodate
any business they do not approve.

Three unique options for selling your inventory:

  1. Open Marketplace

    Opportunistic buying approach.
    View and accept bids at your
    discretion with the option
    to pre-empt.

  2. Private Marketplace

    White-labeled version of Open
    Marketplace. Select participating
    buyers and control access to
    station inventory.

  3. Direct

    End-to-end automation of
    traditional radio workflow
    including avail requests, offers,
    proposals, orders and creative.

Want to learn more about Programmatic Radio?

Contact Us