Integration with WO Traffic and WO
Network enables end-to-end automation.
Easily manage programmatic campaigns
within the seller console and access data
tools to inform decisions.
Instantly reach more buyers across the
country. Since the platform is suitable
for all types of buyers, sellers can
centralize decision-making to increase
competition for inventory.
Ultimately, it is up to the seller whether
to accept a bid or an order from a buyer.
Sellers are not required to accommodate
any business they do not approve.
Three unique options for selling your inventory with WO Programmatic TV:
Opportunistic buying approach.
View and accept bids at your
discretion with the option
End-to-end automation of the
traditional TV workflow including
avail requests, offers, proposals,
orders and creative.
Connects buyer platforms with
seller inventory. APIs include
Google DoubleClick, other DSPs
and direct response systems.