WO Programmatic TV for Sellers

WO Programmatic TV automates time consuming processes while increasing demand for inventory. WO Programmatic TV satisfies a variety of seller business requirements by offering a diverse set of solutions including Open Marketplace, Direct and Connected.

Automated TV advertising

TV stations and networks have some of the most premium advertising inventory in the world. However, fragmentation and manual workflows can limit demand opportunities and negatively impact value. Now you have three ways to sell your inventory.

Increase efficiency

Integration with WO Traffic and WO
Network
enables end-to-end automation.
Easily manage programmatic campaigns
within the seller console and access data
tools to inform decisions.

New demand

Instantly reach more buyers across the
country. Since the platform is suitable
for all types of buyers, sellers can
centralize decision-making to increase
competition for inventory.

Maintain control

Ultimately, it is up to the seller whether
to accept a bid or an order from a buyer.
Sellers are not required to accommodate
any business they do not approve.

Three unique options for selling your inventory with WO Programmatic TV:

  1. Open Marketplace

    Opportunistic buying approach.
    View and accept bids at your
    discretion with the option
    to pre-empt.

  2. Direct

    End-to-end automation of the
    traditional TV workflow including
    avail requests, offers, proposals,
    orders and creative.

  3. Connected

    Connects buyer platforms with
    seller inventory. APIs include
    Google DoubleClick, other DSPs
    and direct response systems.

Want to learn more about Programmatic TV for Sellers?

Contact Us