Programmatic TV Buyers

WO Programmatic TV lets advertisers use the power of data-driven audience targeting and process automation to run incredibly effective campaigns on the world’s most powerful ad medium. Our programmatic TV solution helps brands and agencies address audience fragmentation, target viewers, and automate processes.

By integrating with the broadcast TV industry’s most widely-installed traffic software, WO Programmatic TV directly connects ad buyers with TV stations. The result is streamlined, end-to-end workflow for everyone involved in the media buying process.
Solutions for Advertisers and Agencies

Target audiences and automate processes at scale

Largest source of inventory

Reach over 110 million or 96% of United States households with spots from more than 1,000 broadcast TV stations.

Maximize campaign value

Apply any first or third party data set to laser-target audiences and build cross-channel media campaigns.

Enhance efficiency

Streamline the buying process with industry-standard order and creative management, reporting, reconciliation and invoicing.

Programmatic TV Ad Buying Models

Whether you want to extend a video campaign across media platforms, place an opportunistic TV spot buy or streamline an existing partnership, WideOrbit offers a buying model that will work for you.
Supported Programmatic Ad Buying Styles

Open Marketplace

Submit offers directly to more than 1,000 TV stations. Select spots by daypart or program. Apply audience data to optimize campaigns in mid-flight.

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Programmatic Direct

Automate TV buying workflows while integrating ad volume and pricing instructions from existing agreements. Centralize campaign data like proposals, ad creative and invoices.

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API Integrations

Qualified demand-side platforms and demand partners can offer an integrated programmatic TV advertising option by connecting with an API to our Open Marketplace.

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Programmatic TV for Buyers

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