WO Programmatic Direct
WideOrbit’s Programmatic Direct TV advertising solution modernizes and streamlines the manual steps in the TV ad buying workflow, including avail requests, offers, proposals, orders, creative management, reconciliation and invoicing. Programmatic Direct automates transactions while integrating existing business terms between ad buyers and media companies.
Apply data to optimize campaign strategy, submit orders across multiple stations, reserve spots, and manage delivery within WideOrbit’s traffic platform.
Respect Existing Business Terms
Let buyers and sellers enjoy the benefits of programmatic advertising while automatically factoring previously negotiated business terms into every transaction.
Access on-demand reporting with spot-level information from WideOrbit’s WO Traffic software.