WO Programmatic Radio

For Sellers

WO Programmatic Radio automates time consuming processes and increases demand for inventory by opening a new sales channel. Our diverse set of solutions help stations make it easier for buyers to buy while retaining control over bid acceptance and creative approvals.

Automated radio advertising

Increase Efficiency

Integration with WO Traffic enables
end-to-end automation. Easily manage
programmatic campaigns within the
seller console and access data tools to
inform decisions.

New Demand

Instantly reach more buyers across the
country. Since the platform is suitable
for all types of buyers, sellers can
centralize decision-making to increase
competition for inventory.

Maintain Control

Ultimately, it is up to the seller whether to accept a bid or an order from a buyer. Sellers are not required to accommodate any business they do not approve.

Three unique options for selling your inventory:

Open Marketplace

Opportunistic buying approach. View and accept bids at your discretion with the option to pre-empt.

Private Marketplace

White-labeled version of Open Marketplace. Select participating buyers and control access to station inventory.


End-to-end automation of traditional radio workflow including avail requests, offers, proposals, orders and creative.

Read more about Radio

Get your copy of our WO Programmatic Radio for Sellers one-sheet

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