WO Programmatic Radio
WO Programmatic Radio automates time consuming processes and increases demand for inventory by opening a new sales channel. Our diverse set of solutions help stations make it easier for buyers to buy while retaining control over bid acceptance and creative approvals.
Integration with WO Traffic enables
end-to-end automation. Easily manage
programmatic campaigns within the
seller console and access data tools to
Instantly reach more buyers across the
country. Since the platform is suitable
for all types of buyers, sellers can
centralize decision-making to increase
competition for inventory.
Ultimately, it is up to the seller whether to accept a bid or an order from a buyer. Sellers are not required to accommodate any business they do not approve.
Opportunistic buying approach. View and accept bids at your discretion with the option to pre-empt.
White-labeled version of Open Marketplace. Select participating buyers and control access to station inventory.
End-to-end automation of traditional radio workflow including avail requests, offers, proposals, orders and creative.