SAN FRANCISCO, October 20, 2021 – WideOrbit, the market leader in broadcast radio and TV inventory and revenue workflow management, today announced an agreement with Audacy Inc. for the acquisition of an exclusive, perpetual license of WideOrbit’s digital audio streaming and podcasting technology and related assets and operations. Audacy will continue to operate WO Streaming under the name AmperWave.
WideOrbit is committed to helping Audacy make its AmperWave streaming technology successful and to making the post-sale transition of WO Streaming to Audacy as seamless as possible.
“We’re excited for Audacy to amplify WideOrbit’s long-running work in audio streaming,” said Eric Mathewson, WideOrbit Founder and CEO. “Audacy has been a valued, long-term partner of WideOrbit, and we look forward to continuing that relationship with our WO Traffic, WO Automation for Radio, and WO Ad eXchange products. Clients of WideOrbit’s Audio WO Streaming products will be serviced by Audacy in the future and will enjoy tight connections to the extraordinary Streaming and Podcasting software suite that Audacy is building.”
WideOrbit will retain rights and ownership to its video streaming technology and WO Ad eXchange (WAX) products. WideOrbit remains committed to the future growth and innovation of Video streaming and On-Demand.
WideOrbit helps media companies do more business by making it easier to buy and sell advertising. Say Hello to a Wider World with WideOrbit, the one platform that ties everything together, from pitch to payment. Doing more business in today’s media landscape means doing less paper-chasing, less chair-swiveling, and less data re-re-entry. Only WideOrbit brings a Wider-World approach, providing the broader capabilities, bigger insights, and better connections that media companies need. That’s why so many industry leaders – including UrbanONE, Midwest Communications, Cumulus, Spanish Broadcasting, Rogers, and Audacy (formerly Entercom) – are valued partners of WideOrbit.
WideOrbit is the system of record for more than $38 billion in advertising transactions annually. WideOrbit is headquartered in San Francisco with offices worldwide. Learn more.
Audacy, Inc. (NYSE: AUD) is a scaled, multi-platform audio content and entertainment company with the country’s best radio broadcasting group, a leader in virtually every segment of audio, and America’s #1 creator of original, premium audio. Audacy engages over 170 million consumers each month, bringing people together around the news, sports, podcasts and music that matter to them. Learn more at www.audacyinc.com.
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