WideOrbit to Manage Advertising Operations for Univision Communications Inc.
Top multimedia company serving Hispanic America consolidates Commercial Operations and Digital Audio Streaming operations on WideOrbit
SAN FRANCISCO, April 21, 2015 — WideOrbit Inc. the leading provider of advertising management software for media companies, announced that Univision Communications Inc. the leading media company serving Hispanic America, has selected its media management solutions to manage advertising and digital audio streaming operations across all of its properties. Univision will implement an integrated WideOrbit solution across its portfolio of national broadcast and cable networks, radio and television station groups. The adoption of WideOrbit means that business functions formerly run on multiple tools, including inventory management, billing and invoicing, and unit placement, will be consolidated onto a single comprehensive technology platform.
Univision will use WO Network, WideOrbit’s end-to-end solution for managing network ad sales and commercial operations, to manage sales and inventory at its national broadcast and cable networks; and WO Traffic, WideOrbit’s leading sales, traffic and billing solution, at its radio and television station groups. Univision’s radio stations will utilize the Digital Orders component of WO Traffic to manage digital advertising transactions along with WO Streaming to manage and monetize digital audio streams. Automated workflow between the systems captures digital delivery and performance data for consolidated invoicing and reporting within WO Traffic.
Univision has used WideOrbit products since 2013 to simplify and optimize its advertising operations. The broadcasting giant decided to consolidate its technology backbone on WideOrbit solutions because of its proven efficiency, agility and scalability for managing multiple properties, channels and media. Implementing WideOrbit across all of its television and radio properties enables Univision to manage ad operations across 17 radio and 21 television markets, 2 broadcast networks and 9 cable networks from a single platform and execute corporate-wide roll-up reporting from common data constructs.
“We’re honored that the largest media company serving Hispanic America has standardized its ad operations on WideOrbit,” said Eric R. Mathewson, Founder and Chief Executive Officer of WideOrbit. “Univision is one of the largest media companies to take full advantage of the extensive capabilities our platform offers for multiproperty, multichannel, multimedia companies with a strong digital presence. It’s a powerful example of how WideOrbit is uniquely able to simultaneously support all of the distinct operational needs of national networks and local and digital broadcasters.”
“WideOrbit’s technology is crucial for helping us manage a complex media business that spans multiple platforms,” said Sam Abiad, Senior Vice President, Commercial Excellence and Operations at Univision Communications. “WideOrbit allows us to manage our business profitably and efficiently because of its unique ability to unite advertising operations for national broadcast and cable networks, local radio and TV station groups onto a single comprehensive solution. WideOrbit’s products are the most robust for the needs of a large multi-media content provider.”[widgets_on_pages id=”Press Bolierplate”]
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