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MEDIA ALERT: WideOrbit Executives Headline Three Programmatic TV Panels at NAB Show 2017

SAN FRANCISCO, Calif., April 12, 2017 — WideOrbit Inc., the technology platform for media companies to connect ads and audiences everywhere, will be well represented at the 2017 NAB Show, with three executives speaking on programmatic TV panels. NAB Show is held April 22-27 in Las Vegas.

Each of the panels on Tuesday, April 25 will address different aspects of programmatic TV and its explosive growth in the broadcasting industry. The first at 10:00 a.m. features WideOrbit President Bruce Roberts on the programmatic TV buying and selling ecosystem. Later that morning, CEO and Founder Eric Mathewson will discuss programmatic TV’s financial impact on station groups. In the afternoon, EVP Programmatic Ian Ferreira will join NBCUniversal Chief Revenue Officer Frank Comerford to examine how the emergence of programmatic TV is fueling demand for local TV advertising.

The sessions take place at the Las Vegas Convention Center and the Wynn Encore. Members of the media with NAB-issued credentials are admitted free.

Strategies for Advanced Advertising

WHO:               Bruce Roberts, president of WideOrbit, with executives from Dentsu Aegis, Nielsen, comScore, Videa, Admore and others. Moderated by Matt Prohaska of Prohaska Consulting.
WHAT:            Executives from programmatic TV platforms, ad agencies, data vendors and many others for a comprehensive 90-minute discussion on the programmatic TV landscape. Key industry players will share their thoughts on programmatic TV’s emergence and the role it’s already playing throughout the broadcast industry.
WHEN:            Tuesday, April 25 at 10:00 a.m. PST
WHERE:         Las Vegas Convention Center, N257

How Programmatic Is Coming to TV

WHO:               Eric Mathewson (@emathewson), CEO and founder of WideOrbit, with executives from Frankly, Social Reality and Videa.
WHAT:            WideOrbit CEO Eric Mathewson headlines a panel of executives leading the media technology companies that are fueling the future of TV advertising. They will discuss how programmatic TV helps stations grow revenue and keep firm control of inventory and pricing. This session is part of NAB’s Media Finance & Investor Program (MFIP).
WHEN:            Tuesday, April 25 at 11:30 a.m. PST
WHERE:         Las Vegas Convention Center, N238-240

Locally Speaking

WHO:               Ian Ferreira (@IanFe), EVP programmatic at WideOrbit, with Frank Comerford, chief revenue officer at NBCUniversal and others TBD.
WHAT:            These will undoubtedly be a lively discussion on local TV’s unique power to drive brand engagement and how carefully targeted, data-informed campaigns pinpoint consumers where they live and drive sales. This session is part of the NAB Show Ad Innovation Lab and Executive Summit Powered by GABBCON.
WHEN:            Tuesday, April 25 at 1:50 p.m. PST
WHERE:         Wynn Encore, Ballroom 5

About WideOrbit
WideOrbit is the leading provider of advertising management technology for cable networks, local television stations and radio stations. More than 3,200 broadcasters and networks leverage WideOrbit solutions to streamline operations, maximize revenue from traditional, digital and programmatic channels and extend their business across distribution platforms. Our clients include Entercom Communications, Entravision Communications Corporation, Fox Sports, Gray Television, Inc., Meredith Corporation, NBCUniversal, The E.W. Scripps Co. and Tribune Media. WideOrbit is headquartered in San Francisco with offices across the United States as well as London, Paris and Gothenburg, Sweden.

WideOrbit® and the WideOrbit logo® are among the trademarks of WideOrbit.  Other trademarks belong to their respective owners. WideOrbit reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for errors that may appear in this document. © 2017 WideOrbit Inc. All rights reserved.

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