WideOrbit and TubeMogul are debuting a collaboration on technology that will change the way TV ads are purchased and sold. Sellers of broadcast TV ads now have a programmatic technology platform for matching their inventory with advertiser demand, simplifying the buying process for everyone.
The partnership was announced today at a New York City event attended by hundreds of advertisers for the launch of TubeMogul’s PTV, the first-ever automated, data-driven solution for brands and agencies to buy digital TV advertising from a single platform. WO Programmatic – TV is the exclusive provider of ad inventory for PTV through Q1 2015.
This is a partnership that should excite broadcasters of all sizes. TubeMogul is already the largest independent programmatic platform for purchasing online digital video ads, and now its PTV is the only programmatic platform for buying broadcast television advertising. As it opens for business today, TubeMogul PTV has commitments to purchase broadcast TV ads with PTV from an impressive set of customers that includes Dell, Gildan, and Digitas, who will select inventory from partners like Scripps and Raycom.
In addition to generating new opportunities to grow revenue, WO Programmatic – TV gives broadcasters 100% control of their inventory and deals. WO Programmatic – TV users can carve out inventory intended for Direct Sales and accept, reject or ignore any offer received in the Programmatic market.
The partnership with TubeMogul again shows how WideOrbit is leading the industry with technology for broadcasters who want to derive new revenue from the opportunities brought by programmatic advertising. Today’s announcement follows on the heels of the October launch of WO Central, our partnership with MAGNA GLOBAL and Tribune Media Company on programmatic targeting and automated buying for local and national marketers.
To learn more about WO Programmatic – TV and what it can mean for your business, click here or don’t hesitate to call your WideOrbit Account Manager.