About WideOrbit

In 1999, WideOrbit was founded with a vision: Make it easier to buy and sell advertising.

Since then, WideOrbit has become the leader in premium broadcast technology and the largest sell-side processor of premium advertising in the world, covering the broadest assortment of media. And our vision remains the same.

We put our clients first and believe that our growth is limited only by our customer satisfaction. To provide the best possible solutions and service to our clients, WideOrbit invests more than $35 million per year in core product development and support, and we hire top talent who understand our business and think beyond the ordinary. Our innovative team represents more than 6,500 combined years of broadcast experience.

Thanks to our talented and dedicated employees, our development and technology partners, and the valued customers we serve, WideOrbit has become the world’s leading premium ad management platform. Our comprehensive sell-side solutions offer the only single-vendor platform that manages ad operations across all business processes and media platforms while providing revenue optimization via direct sold or programmatic.

As our industry continues to transform and expand at a rapid pace, WideOrbit will continue to drive technological innovation to help our clients thrive now and in the future.

Executive Team

Eric Mathewson

Founder & CEO

Eric founded WideOrbit in 1999 after realizing that there was an opportunity to dramatically streamline and automate the buying and selling of media. Prior to founding WideOrbit, Eric worked at Montgomery Securities in San Francisco and New York, managing portfolios for wealthy technologists as well as Kidder Peabody in Palo Alto, primarily focused on Equity Derivatives. Eric has been an active private equity technology investor since 1994 and maintains controlling ownership of WideOrbit. Prior to WideOrbit, Eric was an early investor in Infospace, Xoom (NBCi), CommerceBid (Commerce One) and OpenTable.com.

Bruce Roberts

President

Bruce joined WideOrbit in 2000 and oversees all client-facing departments, including sales, operations, account management & support. Bruce is a broadcast television veteran who joined WideOrbit after more than 15 years with the ABC Owned and Operated Television Division. Prior to WideOrbit, Bruce was Executive Vice President of Sales for Salon.com. Before Salon, Bruce was General Sales Manager for KGO-TV in San Francisco as well as Sales Manager for KABC-TV in Los Angeles. Bruce began his career in media working for HRP and Blair.

Margaret McCarthy

Chief Financial Officer

Margaret joined WideOrbit in 2009 and is responsible for financial and administrative functions. Prior to joining WideOrbit, she was CFO at Red Condor and COO/CFO at Atom Entertainment. Margaret has more than 20 years of experience in finance, mergers and acquisitions with high tech companies including Macromedia, Cadence Design Systems and Hewlett-Packard.

Bob Tesler

General Counsel

Bob joined WideOrbit in 2015 to provide legal support to the company and its board of directors. He joined WideOrbit from Aruba Networks where he served as Vice President of Legal and Strategic Business Partnerships. Prior to Aruba, Tesler was Of Counsel with Wilson Sonsini Goodrich & Rosati, P.C., where he advised corporate clients on a wide variety of transactions including mergers and acquisitions, public equity offerings and private company financing. Bob began his legal career as a litigator with the firm of Whitman Breed Abbott & Morgan after earning his Juris Doctorate from the University of Southern California’s Gould School of Law and his Bachelor of Arts from Cornell University’s College of Arts and Sciences.

Mark Moeder

Chief Operating Officer

Mark joined WideOrbit in 2009 and leads the client-facing operations of WideOrbit’s enterprise solutions, including WO Traffic, WO Network, WO Streaming, WO Automation for Radio, and WO Media Sales. Before becoming Chief Operating Officer in 2016, Mark managed WO Media Sales, WO Traffic, and WO Automation for Radio as WideOrbit’s Senior Vice President, Radio. In previous positions, Mark led Google’s radio operations and technical teams and held oversight of the Visual Traffic product at Wicks Broadcast Solutions (now Marketron).

Eric Moe

Chief Technology Officer

Eric joined WideOrbit in 2001 and is responsible for all hardware integration and advanced systems development. Prior to WideOrbit, Eric co-founded OpenTable.com. Eric has worked in the technology industry for over 25 years. Before OpenTable, Eric ran a consulting company, building systems for Fortune 500 companies, including Safeway, Kraft, Silicon Graphics, Countrywide and the City of San Francisco.

Jim Bouchard

VP, North America Field Operations

Jim joined WideOrbit in 2002 and leads support and implementation of WideOrbit’s traffic management products. His implementation team has transitioned the sales and business operations of nearly 3,200 television and radio stations to WideOrbit software. Jim joined WideOrbit as a WO TrafficImplementation Specialist and was named a Vice President in 2015. Based in Birmingham, Alabama, he has previously been a Traffic Operations Manager at Crown Media International and a Traffic Manager at The Weather Channel.

Don Durand

SVP, Sales, International

Don joined WideOrbit in 2008 and manages WideOrbit’s Program Management efforts. Don has more than 20 years of ad sales, traffic and program management software experience in the media industry. Prior to WideOrbit, Don held the position of Director of Business Development at Pilat Media where he was responsible for managing the global pre-sales team, market and business analysis. Before Pilat, Don managed Columbine’s (now Harris) International Business Development team and began his career at Columbine in training and implementation.

Ian Ferreira

EVP, Programmatic

Ian leads the engineering and product development of WideOrbit’s Programmatic TV Ad Exchange. In a decade-plus tenure at Microsoft, he led engineering teams to develop advertising products for web and application platforms, including the new MSN release and Microsoft Display Advertising’s Windows Ads-in-Apps ad solution. Ian was also chief architect of Microsoft Ad Exchange (formerly AdECN), where he built out technology and business strategy for scaling remnant inventory, and led engineering for Microsoft adCenter’s Paid Search products.

Susie Hedrick

SVP, Sales, North America

Susie joined WideOrbit in 2014 and is responsible for driving revenue for the company’s radio, broadcast television, cable network and programmatic solutions. Susie has been a part of the broadcast radio software business for 16 years. Before joining WideOrbit to lead its radio business, she was Senior Vice President of Sales and Business Development at Marketron, where she also led the company’s corporate partner strategy. Susie began her career in media software as a support and implementation specialist before moving to product management and ultimately to business development and sales.

Armine Khan

VP, Business Development

Armine joined WideOrbit in 2011 and is responsible for researching and developing new areas of business for the company, establishing strategic partnerships and driving new business.

Mickey McClay Wilson

Chief Marketing Officer

Mickey joined WideOrbit in 2015 and is responsible for WideOrbit’s marketing strategy, including brand development, product positioning and go-to-market strategies. Prior to joining WideOrbit, Mickey was Vice President at Walmart Global eCommerce, where she focused on advancing Walmart’s digital marketing platform, and Chief Marketing Officer at CBS Interactive, where she directed marketing strategy for CBS Interactive and its brand portfolio. Prior to its acquisition by CBS, Wilson was Senior Vice President of Communications and Brand Development at CNET Networks, where she spearheaded projects that led to industry-wide adoption of best practices for optimizing ad effectiveness and the creation of digital advertising units later accepted as standard formats by the Interactive Advertising Bureau standard formats.

Alec Meyer

SVP, Planning and Corp Development

Alec joined WideOrbit in 2014 to lead its corporate development activity. Throughout his career, Alec has worked with global technology companies ranging from Fortune 500 enterprises to start-up businesses. His career highlights include leading successful exits as CFO at Confluence Solar and Solar Implant Technologies; two years as Vice President of Risk Management at Asyst Technologies, Inc., where he organized and led SOX and Internal Audit compliance programs; and many years leading Applied Materials’ Corporate Development efforts as its Managing Director of New Business Development.

Will Offeman

EVP, Engineering

Will joined WideOrbit in 2000 and is responsible for software development for WideOrbit’s flagship product line, WO Traffic. Prior to WideOrbit, Will was Co-Founder and CTO for WorthGuide.com. Before WorthGuide, he was Co-Founder and CTO of Castalia Technologies Inc. Will has more than 20 years of experience in software development, system design, client/server database development and network design.

Mike Zinsmeister

EVP, Chief Revenue Officer

Mike leads WideOrbit’s sales operations and collaborates with the executive team on product and business strategy. From 2004 to 2016, he served in a succession of roles at WideOrbit, including as its executive vice president, sales. During this period, WideOrbit’s sales team expanded from a start-up operation to more than 75 people, its market share of broadcast TV station traffic systems grew to nearly 70%, and the company grew considerable share in the markets for cable network, radio and digital advertising business management systems. Prior to WideOrbit, Mike held sales leadership roles at Encoda (now Harris), Clear Channel’s Millennium Sales & Marketing, and Raycom Media’s KXRM & KXTU.

Board of Directors

Eric Mathewson

Founder & CEO, WideOrbit

Kathy Crawford

Past President, MindShare

Brian Lilly

Owner, Lilly Broadcasting

Navin Chaddha

Managing Director, Mayfield Fund


Partners & Resellers

WideOrbit resellers partner with media companies to zero in on the right set of business solutions and bring them to life.

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