Company Blog

Television

What Does ATSC 3.0 Mean for Stations and Traffic Teams?

An exclusive interview with Anne Schelle of Pearl TV. Anne Schelle, managing director of Pearl TV, will lead off WideOrbit Connect’s first day of content

Five Things Marketers Need to Know About Programmatic TV

This post appeared on the Association of National Advertisers blog on June 12, 2018. For brands that crave scale for their campaigns, there’s little question

WideOrbit Connect: Get to Know Our TV Speakers

We asked station group executives about what they wanted from WideOrbit Connect 2018, and the people have spoken: they want to hear from one another!

Where will TV’s next $30 billion come from?

This is a ‘Director’s Cut’ of an article that ran previously at Mediapost. The author is Ian Ferreira, EVP Programmatic at WideOrbit. Ten years ago,

Case Study: Hubble Contacts Focuses on New Customers with Local TV

A challenger brand found a rich new source of customers with local TV and WO Programmatic When online lead sources like social media start to

WideOrbit Programmatic TV Featured in ANA Forward

Our new article for the world’s most influential marketing organization lays out the power of programmatic TV for brand marketers. Click to