Company Blog

Television

October 5, 2018

WideOrbit and TVB Honor TV’s NEXT Leaders

WideOrbit President Bruce Roberts was in New York on September 27 to hand out this year’s TVB NEXT Awards at TVB Forward, the U.S. television broadcasting industry’s

July 26, 2018

What Does ATSC 3.0 Mean for Stations and Traffic Teams?

An exclusive interview with Anne Schelle of Pearl TV. Anne Schelle, managing director of Pearl TV, will lead off WideOrbit Connect’s first day of content

July 25, 2018

Five Things Marketers Need to Know About Programmatic TV

This post appeared on the Association of National Advertisers blog on June 12, 2018. For brands that crave scale for their campaigns, there’s little question

June 30, 2018

WideOrbit Connect: Get to Know Our TV Speakers

We asked station group executives about what they wanted from WideOrbit Connect 2018, and the people have spoken: they want to hear from one another!

March 1, 2018

Where will TV’s next $30 billion come from?

This is a ‘Director’s Cut’ of an article that ran previously at Mediapost. The author is Ian Ferreira, EVP Programmatic at WideOrbit. Ten years ago,

February 21, 2018

Case Study: Hubble Contacts Focuses on New Customers with Local TV

A challenger brand found a rich new source of customers with local TV and WO Programmatic When online lead sources like social media start to